Famous singer Elton John is launching his eponymous eyewear brand globally. As part of the launch, the singer has announced a series of pop-up stores across Europe. The famous pop icon is also introducing his new eyewear line to the global market, where he helped design 75 different styles, many of which bear the names of his songs. “I learned a long time ago that my style is what gives me confidence and I don’t feel like myself without my eyewear. I’ve dreamed of creating a stylish eyewear collection for as long as I can remember, so I’m thrilled to announce the global launch of Elton John Eyewear. The new collection is for anyone who wants to stay authentic in a world that constantly forces you to be someone else,” John said in a statement. John has partnered with luxury shopping destination The Bicester Collection to offer the eyewear range, as well as clothing and other products, in pop-up stores across Europe. Ten percent of the proceeds from frames sold through The Bicester Collection will be donated to the Elton John Aids Foundation.

Mayıs 2023