Mido Show returns to Fiera Milano Rho from January 31 to February 2, 2026. This year’s edition embraces the theme Global Eyewear, Gold Standard. Registration for visitors and journalists is now open on the official website. After welcoming 42,000 visitors from 168 countries last year, Mido 2026 is expected to draw an equally strong international crowd.The latest updates and application deadlines for the Mido 2026 Awards have also been announced. After three years of groundwork focused on promoting sustainable practices and raising awareness, the CSE (Certified Sustainable Eyewear) Awards will this year be presented in three categories: Frames, Sunglasses and Cases. In addition, participating companies that demonstrate a vision for a responsible, innovative and sustainable future in the eyewear industry will, for the first time, be recognized with the CSE Corporate Award. Exhibitors of Mido 2026 can apply for both awards until December 14, 2025. The Best Store Award, now in its eleventh edition, will once again celebrate optical stores evaluated on criteria such as layout, atmosphere, materials, shopping experience, digital communication and customer service. Applications for the Best Store Award will remain open until December 31, 2025. The Mido Awards ceremony will take place during the fair. You can get all Mido 2026 updates on the official site and social media.

November 2025