Oakley undertakes a new project that plunges into the brand’s origins, and with the theme of a better tomorrow: the platform Future Genesis. Starting from the protagonist of a 1992 video, Max Fearlight, two short films have been created that take viewers back to the world created for the original movie. To show the link between past and future, the short films concentrate on the characters of a father and daughter. These teasers are just the first in a series of videos that Oakley will publish in the next few years to celebrate its 50th anniversary.

January 2024