Face à Face is celebrating its 30th anniversary with a new collection called 3.0. The collection combines the brand’s heritage and innovation with a bolder and freer aesthetic. Two ‘F’ letters facing each other symbolize Fundamentals and Future, while the Faces sunglasses highlight the line’s iconic, geometric, and sculptural character. Optical frames named Follow, Flicker, Framed, Fold, and Forest reflect the brand’s renewed vision. All frames now officially carry the French origin certification, reinforcing Face à Face’s commitment to local production and quality.

September 2025