Celebrated for its artistic and cultural lens on eyewear, Etnia Barcelona unveils its most surreal capsule collection, named as Toiletpaper x Etnia Barcelona. Partnering with the provocative Toiletpaper Magazine, this collaboration brings the magazine’s surreal, pop-inspired universe into the world of eyewear with three distinct models, which are Dolly, Roses 1, and Roses 2. By incorporating Toiletpaper Magazine’s iconic pattern of roses with a doll’s eye at the center, Etnia brings an edgy, unconventional flair to this collection. It’s a bold, rebellious collaboration, visible in every striking design. A vibrant editorial campaign, evoking the surrealist and playful essence of Toiletpaper Magazine. Drawing on advertising aesthetics from the 1950s and 1960s, the campaign’s colorful visuals invite viewers into a whimsical world. It captures Toiletpaper’s unique blend of art and humor, transforming sunglasses into wearable pieces of pop art.

December 2024