Etnia Barcelona introduces its latest campaign, Underwater, which immerses viewers into a fantastical and mesmerizing realm reminiscent of the enigmatic depths of the sea. Once again, the brand from Barcelona showcases its ingenuity, experimental spirit, and meticulous craftsmanship in this campaign. Etnia Barcelona embarks on a voyage of artistic exploration, delving into the secrets of the unexplored depths of the ocean, where even rays of sunlight dare not penetrate. Ethereal forms that replicate corals and other marine creatures merge and intertwine with mystical beings that inhabit the depths. Furthermore, Underwater emerges as a creation of artificial intelligence, yet it transcends the sterile connotations often associated with technology, offering instead a fusion where innovation harmonizes with nature to craft a realm of enchantment. This surreal ambiance also permeates the designs of the new collection. Underwater introduces 22 distinct models, comprising 18 prescription glasses and 4 sunglasses, each adorned with a spectrum of colors. Inspired by the ocean’s depths, the collection blends translucent shades reminiscent of light dancing on water with solid hues.

March 2024