EssilorLuxottica Group has announced that, following the launch in July of the ‘See The Future’ advertising campaign for the new Varilux XR series, a revolutionary solution in the field of progressive lenses, it will roll out the campaign to other markets worldwide from September. The See The Future thematic campaign highlights the technology of the Varilux XR range of lenses, showing how a predictive model is used to understand the consumer’s eye movements.

September 2023