Swiss Eyewear Group, owners of Invu sunglasses, are to launch Ekkiu, an eyewear collection for fashion-forward customers and particularly Generation Z. Rooted in an Italian Generation Z slang word that means “more and more”, Ekkiu stands for “more fashion, more quality and more fun”. The new collection is designed and engineered in Switzerland and crafted in handmade, environmentally friendly acetate. With the addition of high end Tritan lenses from Eastman, Ekkiu is offering not just high fashion, but also state of the art optics and superior clarity, the company explains. Ekkiu sunglasses feature a touch of retro inspiration with a modern twist. Acetate frame colours, combined with matching colored lenses elevate the look and capture the essence of “zoomers’ bold and vibrant lifestyle”. The new eyewear collection will make its debut at Mido and be available for purchase starting early March, with Italy and Greece being the initial launch markets.

February 2024