Eastman, a global specialty materials company, and Swiss Eyewear Group (SGE), a leading eyewear manufacturer, announce their partnership to celebrate the 10th anniversary of Swiss Eyewear Group’s Invu eyewear collection. The innovative eyewear collection features Eastman Tritan™ Renew in all the frames. The collection also offers a selection of polarized lenses that will elevate your style and protect your eyes with unparalleled clarity. By partnering with Eastman, Swiss Eyewear Group is taking a giant leap towards its commitment to offer enhanced sustainability for a premium consumer experience. Eastman and Swiss Eyewear Group are revolutionizing the world of eyewear fashion, ensuring that looking good and feeling good go hand in hand. Jerry Dreifuss, Ceo of Swiss Eyewear Group said, “We are delighted to work with Eastman to ensure that fast-moving, affordable fashion and environmental responsibility are not mutually exclusive. With the launch of this new sustainable collection, Invu continues to deliver on its promise to offer cutting-edge eyewear while prioritizing sustainability.”

March 2024