Dita, which combines the spirit of Los Angeles with Japanese craftsmanship in the world of luxury eyewear, is strengthening its presence in Asia by launching direct sales and service operations in China, Hong Kong and Macau. The move reflects the influence of Chinese consumers in the global luxury eyewear market and gives the brand greater control and close customer contact. Through the newly established local subsidiaries, Dita aims to offer a more consistent and exclusive service without being dependent on distributors. The brand prefers to rewrite fashion rather than follow it with its ‘Category of One’ philosophy.

September 2025