Eyewear by David Beckham and Safilo Group announced their partnership with world-renowned UK retailer Selfridges to bring an exciting brand pop-up store this summer. Eyewear by David Beckham is excited to showcase exquisite craftsmanship, high-quality materials, premium design elements, and distinctive details with Selfridges – widely acknowledged as the UK home of stylish and contemporary brands. The pop-up is an invitation to discover the full expression of David’s universe – a space to relax and enjoy the Selfridges environment whilst discovering the full David Beckham Eyewear collection. Designed to appeal to a broad audience, the Selfridges selection offers timeless designs infused with effortless British sophistication, as well as a stylish fashion silhouette enhanced with refined details. The Selfridges exclusive pop-up store will also showcase a bold and fearless sense of style, all characteristic of the iconic David Beckham style, but perfectly representative of the Selfridges customer.

August 2024