For the children who are the guarantee of our future, Hoya is calling on all parents to fight against myopia in children by introducing Miyosmart, the smart way to fight myopia, to the Turkish market. The Miyosmart lens, which slows the rate of myopia progression in children by 60%, is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in 2014 in collaboration with the Hong Kong Polytechnic University. Miyosmart with D.I.M.S. technology corrects visual impairment over its entire surface to slow the rate of myopia progression.

September 2024

Mooshu adds a touch of nostalgia to its dynamic lines and emphasizes more on glasses with large eccentricity in its new season. Known for its minimal designs, the brand is getting ready to introduce its brand new collection, whose spirit is in nostalgia but the look is in today’s fashion, and in which it strongly believes in its marginality. More rustic lines, large-articulated bone frames, metal stems combined with the brand’s original designs are getting ready to meet its customers at the Silmo Paris Optical Fair in September.

September 2024

Regina, which is offered with the assurance of Efor Optik and contributes to strengthening women’s styles with both optical and sunglasses, continues to set trends by closely following fashion with its wide range of models. Regina glasses, which are available in optical stores across Turkey with a wide range of products, are manufactured using high quality frame materials. In this way, it offers comfort and durability even in long-term use. Regina is taking firm steps towards becoming the most preferred and reliable women’s eyewear brand.

September 2024

With the assurance of Efor Optik, the Qzen brand, which meets the Turkish optical market, continues to receive full marks from users who care about eye health and style thanks to its collections that combine aesthetics and functionality in perfect harmony. The products offered under the Qzen brand include various categories such as frames, children’s eyeglass frames, reading glasses and sunglasses. Each product is meticulously manufactured with first-class materials and aims to provide users with reliable and long-lasting solutions.

September 2024

Minima’s new Hybrid-5 model dazzles with its technical features and unmatched comfort. Timeless and stylish, extra light thanks to its aluminum body and ultra-thin beta titanium handles, the Hybrid-5 model promises comfort. The model, which has many different forms and colors, manages to appeal to every face shape and style with this diversity. Thanks to their grilamid hinges, precision machined aluminum bodies and perfectly integrated beta titanium handles, the Hybrid-5 models offer you exceptional comfort and uncompromising convenience.

September 2024

Markus T has breathed new life into facet frames. Markus T’s New Ease Pro collection will be a part of your personality, an expression of your individual style. The materials used in the brand’s facet frames are so minimalist that each model is a comfortable work of art in its own right. High-quality titanium in combination with optional, subtle color contours or colored translucent inserts give Ease Pro a unique look. Ease Pro will be your mesmerizing new generation of eyewear, stripped of unnecessary repetitive details and completely focused on you.

September 2024

Continuing to push the boundaries with its collaborations with the world’s most innovative and bold designers, Linda Farrow welcomes the new season with the Neo Brutalism collection. Embracing the strong and functional form language of Brutalist architecture, this collection draws attention with its geometric sharpness and bold lines. Creating an architectural revolution, the new collection is designed like a work of art, not just a pair of glasses. The new collection offers an extraordinary and remarkable elegance. The harsh and cold forms inherent in the Brutalist aesthetic are softened by the glow of neon colors and the elegant layering of details. This unique combination gives the collection an air of both strength and sophistication. The bold accents of neon colors and the subtle touches of details give the collection a subversive elegance. The new collection pushes the boundaries of modern design while offering an eye-catching aesthetic. Not just an accessory, but a style manifesto, the new collection sheds light on the future of fashion and demonstrates an innovative approach in every detail.

September 2024

Vycoz’s new children’s collection stands out with Gentle Kids and Max Kids models. Gentle Kids frames have a variety of color options to encourage children to wear glasses. German steel and Japanese titanium materials are used to produce frame models that are most suitable for children’s facial anatomy. Silicone temples and nose plates protect the sensitive skin of children. Max Kids’ carefully designed frame provides a wide field of vision for young users as well as an ergonomic feel. Vycoz’s specially developed screwless hinges also offer the highest level of comfort and safety.

September 2024

Arma Lens’ Mood collection with a 3-month lifespan changes both your eye color and your mood with 14 different natural colors. Mood collection offers blue contact lenses in 5 different shades: Star Blue, Pixar Blue, Star Lapis, Pixar Lugano, Pixar Seafoam. The Star series makes the eye look a little larger and more prominent with its moiré design, while the Pixar series shows the eye in its natural size with its moiré-free design. Mood colored contact lenses are produced in myopic numbers from Dia 14.2 mm BC value 8.6 -0.50 to -6.00.

September 2024

Arma Lens, the leading brand in the annual colored contact lens market, promises jewel sparkles in the eyes with 3 new colors added to the Ultra Max collection. Ultra Max Brillant is available in light diamond gray, Ultra Max Diamond in light ice blue and Ultra Max Pearl in light pearl gray. With 14.5 Dia and 8.6 BC, the Arma Ultra Max collection is highly appreciated for its incredibly natural colors. The Arma Ultra Max collection, which reaches a total of 11 colors with these 3 newly added colors, is produced with numbers from -0.50 to -6.00.

September 2024