Offered with the assurance of Efor Optik, the Philippe Müller collection invites you to explore timeless sophistication combined with exceptional comfort. Featuring titanium-IP coatings and polished frame details, each design reflects the grace of art through lightweight structures and meticulous craftsmanship. Every model offers a distinctive aesthetic and unique tactile experience. With their flexible construction, the frames provide lasting comfort throughout the day while maintaining durability and shape retention. Blending retro influences with modern lines, the series offers a new chapter of elegance to the optical world.

November 2025

Cemfa Optik is pioneering a first in Turkey by introducing Starlens AI, a patented, AI-powered technology for custom-designed eyewear lenses. Making its debut at Silmo Istanbul, Starlens AI analyzes a wide range of data, including prescription values, lifestyle habits and frame parameters, to generate lenses tailored to individual needs. With its Optimize technology, Starlens AI minimizes optical distortions, providing sharp vision and fast adaptation even for digital device users and high prescriptions. The platform also supports opticians with tools such as generating personalized lens codes in just 2 minutes and offering accurate index and coating recommendations.

November 2025

Reaching the Turkish market through BDT Optik, Los Angeles-based Entourage of 7 introduces its newest model, Titus, a design that celebrates the power of precision through a bold architectural silhouette and vibrant lenses. Crafted from Japanese acetate, Titus stands out with its distinctive hinge structure, one of the most striking elements of its identity. Rather than being concealed, the hinges are purposefully exposed from every angle, accentuated by contrasting rivets that create a jewelry-like effect. With Titus, Entourage of 7 presents a modern sculptural icon that transforms Los Angeles style into pure strength.

November 2025

Paying tribute to New York’s storytellers, visionaries, and everyday heroes, Moscot’s Fall 2025 collection Living History reinterprets the brand’s 110-year design heritage. The collection stands out with bold new silhouettes and timeless classics. Strong forms such as Traif and Spilkes bring a modern edge, while the compact yet iconic lines of Cosnic carry Moscot’s rooted aesthetic into the present day. Each piece reflects the unique spirit of the city’s Lower East Side, bridging the brand’s rich past with its contemporary vision. Moscot collections are brought to the Turkish market through the distribution of Atölye Gözlük.

November 2025

Linda Farrow unveils its new FW25 collection through a spectacular campaign that celebrates the brand’s iconic London heritage. Blending classic sophistication with avant-garde expression, the campaign was shot at the renowned British Museum in London. Presented against the museum’s majestic columns, the new designs transcend the notion of an accessory with their sculptural acetate forms, 22-carat gold-plated details, and impeccable lens craftsmanship, becoming a powerful statement of femininity. Bathed in the dramatic light of the Great Court, the white and gold-accented pieces add a timeless sense of refinement to the collection.

November 2025

Ahlem redefines the meaning of luxury eyewear with FW25 line. French craftsmanship, timeless design aesthetics, and the finest materials, which form the core of the brand’s Dna, stand at the core in the series. Plant-based acetates, 22-carat gold, and exclusive hardware are transformed into works of art by artisans honored with the title MOF. Techniques such as martelé (hammering), laser engraving, raw cutting, and hand painting turn each frame into a heritage-worthy creation. Inspired by the Bauhaus movement and architect Tadao Ando, the new Ahlem designs embody a timeless aesthetic that merges refined lines with the spirit of modern living.

November 2025

Arma Lens, a leading Turkish brand in the colored contact lens market, keeps expanding its dealer network with the three-month Mood collection. The company recently presented the latest Mood line to nearly 300 optical retailers at an exclusive meeting in Antalya. Designed to meet the needs of the local market with Arma Lens’s trusted quality, Mood offers 14 shades, half with limbal rings and half without. Arma Lens has announced six new colors are on the way for the Mood series and emphasized that it sells only through its authorized partners at a fixed retail price, ensuring fair trade and strong customer satisfaction across its growing dealer network.

November 2025

Arıkan Group will showcase its latest collections at the Eyewear Summit 2025, taking place from November 27 to 30 at Voyage Belek Golf & Spa Hotel in Antalya. Arıkan Group will unveil the new eyewear collections of Quantum, Belmond, Slazenger, and Lee Cooper during the three-day event, which promises an impressive program filled with surprises for its business partners. Among the highlights will be Quantum’s latest sun and optical models that masterfully combine design power, quality, and durability, and Belmond’s elegant creations that capture the pulse of fashion while meeting women’s aesthetic expectations at their finest.

November 2025

Mido Show returns to Fiera Milano Rho from January 31 to February 2, 2026. This year’s edition embraces the theme Global Eyewear, Gold Standard. Registration for visitors and journalists is now open on the official website. After welcoming 42,000 visitors from 168 countries last year, Mido 2026 is expected to draw an equally strong international crowd.The latest updates and application deadlines for the Mido 2026 Awards have also been announced. After three years of groundwork focused on promoting sustainable practices and raising awareness, the CSE (Certified Sustainable Eyewear) Awards will this year be presented in three categories: Frames, Sunglasses and Cases. In addition, participating companies that demonstrate a vision for a responsible, innovative and sustainable future in the eyewear industry will, for the first time, be recognized with the CSE Corporate Award. Exhibitors of Mido 2026 can apply for both awards until December 14, 2025. The Best Store Award, now in its eleventh edition, will once again celebrate optical stores evaluated on criteria such as layout, atmosphere, materials, shopping experience, digital communication and customer service. Applications for the Best Store Award will remain open until December 31, 2025. The Mido Awards ceremony will take place during the fair. You can get all Mido 2026 updates on the official site and social media.

November 2025

Miami-based eyewear brand Vysen has marked an important milestone with the opening of its first European flagship store in Madrid. Situated at Calle Lagasca 35, the boutique places the brand at the heart of one of Europe’s most dynamic fashion capitals. The store gives customers the opportunity to experience Vysen’s handcrafted Italian eyewear first-hand, highlighting both the bold aesthetics and the craftsmanship that define the brand. The interior reflects Vysen’s distinctive design language, which is modern, daring, and unapologetically different. More than just a retail space, the flagship underlines the label’s growing international presence and its ambition to expand further into the European market. Alongside the Madrid opening, Vysen also presented its vision at Silmo Paris 2025 last month. True to its unconventional approach, the brand has chosen chess pieces as the central theme of its display. For Vysen, chess represents patience, audacity, and strategic foresight, which are the qualities the brand also sees mirrored in its eyewear design. Together, the Madrid flagship and the Paris showcase underline Vysen’s position as a bold newcomer in the international eyewear scene – one that continues to challenge conventions while building its global presence.

October 2025