Vivienne Westwood, the world-famous fashion house founded by British fashion designer Dame Vivienne Isabel Westwood, presents its eyewear collection for the Spring/Summer 2023 season with a striking advertising campaign. Vivienne Westwood’s new campaign features world-famous top models such as Amelia Gray, Etienne de Testa and Irina Shayk. The fashion house’s campaign was shot by photographer Juergen Teller. Dovile Drizyte was the Creative Director, Ben Grimes and Tiago Martins were the Casting Directors, while styling was undertaken by Sabina Schreder. Vivienne Westwood’s new eyewear collection promises effortless elegance and comfort.

Mayıs 2023

Morel has announced the launch of its 15th subsidiary, Morel Germany-Austria. This new addition supports Morel’s expansion strategy, which includes its 14 other subsidiaries established in the last 10 years: France, U.S., Scandinavia, Switzerland, Portugal, Italy, Netherlands, Belgium, Canada, Spain, United Kingdom, Finland, Greece, and Czechia Slovakia. In a release, the company said, “For over 140 years, the Morel brand has been synonymous with authenticity, passion, boldness, independence and engagement. By strengthening its distribution strategy with the creation of Morel Germany-Austria, Morel is sending a clear signal for the future and underlining its commitment to its customers.” With this new Germany-Austria subsidiary, customers in both counties can benefit from closer and faster service as well as optimized order processing and delivery times. Morel frames will now ship directly from France. German and Austrian customers will also be able to take advantage of Morel’s new B2B platform.

Mayıs 2023

Web Eyewear, house brand of Marcolin, presents the new limited-edition capsule collection dedicated to its partnership with Alfa Romeo F1 Team. Created for an exciting season full of passion and innovation, the collection features two pairs of sunglasses and a prescription frame. Technological research and a focus on design are the elements that unite Web Eyewear and Alfa RomeoF1 Team. The shared project translates into sporty frames constructed with materials and shapes that combine aesthetics, comfort, and functionality. Personality and avant-garde style distinguish the frames made with the utmost attention to quality and detail. The iconic elements of Web Eyewear and Alfa Romeo F1 Team leave their distinctive mark on a collection designed to write a surprising story. The new frames of the collection are sold online and at selected opticians.

Mayıs 2023

Embracing a cosmopolitan philosophy that involves reimagining aesthetic beauty in new ways, Nirvan Javan focuses not only on the production of eyeglass frames, but also on art. In collaboration with Swiss musician Mega, Nirvan Javan has developed a unique audiovisual experience.  For the music video ‘Berger’, instead of shooting and editing with traditional cameras, the brand used computer technology for the production. In a fully digitized space, the singer sings a Mega 3D version of the song while wearing a pair of glasses from the Shades of Toronto collection.  Thanks to this technology, previously inaccessible and surreal worlds can be explored and futuristic realms become a reality. Always keeping art close to his heart, Nirvan Javan supports the passion of young, emerging artists. This collaboration marks Nirvan Javan’s first step in supporting young musicians and artists and continuing to expand the scope of possibilities. Whether musical, cinematic or digital, the designer leaves no area untouched. By creating new experiences, Nirvan Javan invites us to journey in a new world.

Mayıs 2023

Vogue Eyewear presents a capsule collection to honor its fiftieth anniversary for wearers who are proud of who they are and have the confidence to make it a look. Vogue Eyewear dedicates its fiftieth anniversary celebrations to all those who shape the way we see the world. Colorful, inclusive and creative, the brand celebrates real people making trends an expression of more than fashion. Filled with playful and interactive expressions of what it means to be Vogue, the campaign frames the brand’s ever-evolving vision with a fiftieth anniversary capsule of best-selling Vogue Eyewear styles. The brand highlights its favorite color, pink, in this exclusive capsule collection. Provocative and bold, this broad-spectrum hue embraces the complementary realities of rebellion and inclusivity, a sense of belonging and the power of identity. Vogue Eyewear also unveils a futuristic new 3D metallic bubble-letter logo, created exclusively for the anniversary campaign.

Mayıs 2023

Marcolin’s Board of Directors presented the Group’s separate and consolidated financial statements for the year ending December 31, 2022. In 2022, Marcolin’s net sales amounted to €547.4 million, up 20.1% year-on-year at current exchange rates and +13.2% at constant exchange rates, despite international geopolitical challenges and instability. The company improved its performance in all geographic regions compared to 2021. Significant growth was recorded in the high-potential market of Asia, while EMEA and Americas were confirmed as the main geographic regions, together accounting for around 90% of revenue. Several factors contributed to the achievement of these important results, including the consolidation of a large number of brands in the portfolio, the implementation of a digital transformation process based on the central role played by the relationship with customers in all its phases, and the continuous drive towards production and procurement efficiency. The net financial position amounted to €137.4 million, an improvement of €10.7 million compared to the previous year, thanks both to the liquidity generated by the operating results and to the regular control of working capital in all its components: trade receivables, trade payables and inventory levels.

Mayıs 2023

Eco Eyewear, one of the eco-friendly eyewear brands, has reached a milestone in carbon negativity with 3.3 million trees planted so far. Unlike being carbon neutral, Eco Eyewear, which compensates CO2 emissions at a one-to-one ratio, announced that it is carbon negative. Eco Eyewear mentioned that it has cleaned a total of 154 million kilograms of carbon dioxide with the trees it has planted so far. Alessandro Lanaro, Ceo of Modo Group, said, “I am extremely excited to add this very fundamental element of carbon negativity to our already sustainable Eco brand. By becoming carbon negative, we have become a brand that gives back more than it takes in. It will continue to be a very important experience for our customers and end consumers, knowing that they will contribute positively to the environment by purchasing our products.” Tim McLellan, Ceo of Trees for the Future, an organization that has partnered with Eco Eyewear for 15 years, said, “Together with Eco, we have made an incredible impact by planting 3.316,270 trees in Forest Gardens in Cameroon and Senegal. This tree planting resulted in the sequestration of 154.629 metric tons of CO2, as confirmed by a study conducted by the University of Michigan Department of Forestry.”

Mayıs 2023