Austrian eyewear brand Rolf Spectacles unveiled its new and elegant Wire eyewear collection at Silmo Paris, the world-renowned optical fair held at the end of last month. Sustainable materials and vibrant color tones come together in forward-thinking designs that emphasize the spirit of contemporary times. The flexibility of the temples and nose pads ensures a perfect fit, while eye-catching embellishments give the models an artistic flair. The Wire collection uniquely blends fashion and practicality, offering countless possibilities for creative pairing. Beyond the Wire collection, Rolf Spectacles has also unveiled Spec-Protect, a stunning elogated eyewear chain made of miracle tree that can be optionally attached to any eyewear in the collection, keeping the frames safe and secure.

October 2023

Qzen, one of the leading brands of Efor Optik, is one of the most preferred brands among end users by offering a wide variety of models and colors. Sunglasses can be worn not only in summer but also in all seasons when the sun bothers the eyes. Qzen is not only limited to sunglasses. It also offers optical frames. Eyeglasses are not only a stylish accessory, but also important for protecting eye health. Therefore, Qzen encourages users to protect their eyes and be stylish with both sunglasses and optical frames. Qzen promises you comfort and convenience with its wide collection of optical and sunglasses with a variety of models and colors that both protect your eye health and color your style in every season.

October 2023

Arma Lens presents the special production Arma UltraMax series. Arma UltraMax series makes the eyes look bigger with its moiré design and offers a naturalness with its natural eye iris design in such a way that it cannot be understood that there are contact lenses in the eyes even very close. With the contact lenses in the Arma UltraMax series, the secret of baby-like and large eyes with extraordinary naturalness is solved. Arma Lens’ Royal series, which has a diameter of 14.5 mm and a basic curve of 8.6, also offers graduated production from -0.50 to -6.00 degrees for myopes. Arma Lens collections, which offer long hours of contact lens wearing comfort with its special raw material that does not cause dry eye effect and high quality production technique, continue to delight colored contact lens lovers with the beauty and naturalness of contact lens colors.

October 2023

Marcolin and MCM, the German luxury fashion house born in 1976 in Munich, announce an exclusive license agreement for the design, production and worldwide distribution of MCM Eyewear until December 31, 2028. MCM stands out as a refreshing alternative to traditional luxury, born out of the innovative and rule-breaking atmosphere of 1970s Munich. Independently designing premium accessories for the daring jet-set of the era, the brand quickly gained worldwide acclaim. Marcolin will develop MCM’s eyewear collections following the founding values of the brand, which has always combined craftsmanship, design and sustainability in its creations. The first MCM sunglasses and optical collection produced by Marcolin will be available starting from January 2024 in selected stores.

October 2023

From Barcelona to Japan, Etnia Barcelona continues to bridge the Mediterranean and Far Eastern cultures with the Miscelánea campaign. As usual, the brand take a creative and artistic approach. The Miscelánea campaign fits seamlessly into the #BeAnartist motto of Etnia Barcelona. Through the photography of Biel Capllonch, Etnia Barcelona highlights in this campaign the cultural and artistic heritage of two seemingly different and distant worlds: the Mediterranean, source of inspiration and home port for the brand, and Japan, a timehonored region rich in symbolism and mythological legends. This fascinating fusion of influences is also reflected in the designs of the new collection for the modern and young at heart woman. Natural acetates are combined with Japanese-inspired textures and details. The collection features bold shapes with a Mediterranean character and includes remarkable prints symbolizing the scales of koi carp or the color of cherry blossoms.

October 2023

Nathalie Blanc’s new Biopicmania campaign pays tribute to women. The campaign addresses two biopic themes and takes a cinematic and musical journey through the 70s and its strong female characters. A bold return to basics for the brand ambassador of French haute lunetterie, Nathalie Blanc Paris. A passion for vintage and retro takes Nathalie Blanc to the heart of the 70s, so dear to the designer. If Nathalie Blanc has already talked about the design, colors and shapes of these years of freedom, this time Nathalie Blanc will be talking about the personalities who left their mark on these years through their style, courage and determination. Inspired by the emblematic style of her idol and pop music icon Celine Dion, Nathalie Blanc highlights the model she named Céline in her Biopicmania campaign. This striking model embodies the charisma, passion and inspiration that the star shared with the world. The frame called as Ségolène is inspired by the Wonder Woman character played by Linda Carter. She became a pop culture icon in the 70s and is still considered one of the greatest Wonder Womans of all time.

October 2023

Swaroski has unveiled a new array of premium sunglasses and opticals. Inspired by some of Swarovski’s most iconic jewellery collections and designed under the creative direction of Giovanna Engelbert, this new selection has been crafted with the brand’s signature grace and mastery of light, cut and colour. From statement shapes, brilliantly faceted crystals, sleek metals and vibrant colours, this collection is bound to turn heads., Swarovski’s Global Creative Director, Giovanna Engelbert, explains “We are delighted to offer customers around the globe a new, reimagined eyewear assortment that celebrates self-expression and brings pure joy to the art of accessorising. Applying creative vision and fresh details to EssilorLuxottica’s expertise in quality craftsmanship is a dream partnership that allows customers to elevate any wardrobe look with chic eyewear that harmoniously pairs with Swarovski’s timeless jewellery pieces. We look forward to continuing to inspire customers’ style preferences for seasons to come.”

October 2023

Markus T is launching new models to its three collections – Mio, Dot Mono and Titan Terra. As always, the new models are characterized by the brand’s signature quality in terms of materials and workmanship, as well as outstanding technical features. The new models are characterized by colors and translucencies that give a special feeling of lightness. Markus T’s Mio collection offers translucent shades that glow confidently depending on the intensity of the light and at the same time blend harmoniously with their surroundings. Dark Blue is a new color in the Mio collection. Dot Mono impresses with its skillful use of titanium at its most delicate. The ultra-thin titanium plates are processed with the utmost precision, resulting in a collection of unparalleled delicacy. Titan Terra, another collection to which Markus T has added new models, offers high-quality, allergy-friendly designs with the use of titanium, a durable yet lightweight material.

October 2023

Austria-based independent eyewear brand Andy Wolf presents three new models for the fall season. Blossom, one of the new models, is an elegant cat-eye sunglasses with sophisticated touches. The model’s distinctive thick inner Windsor ring protrudes elegantly, leaving a striking blossoming effect. Blossom’s color options include timeless orange havana with black, captivating transparent olive with solid pink, chic orange havana with mint accents or slushie, a gradient soft colored acetate. Andy Wolf’s other two new vintage-inspired models are both oversized and in bold acetate. Both handmade models, which take you back to the 70s, are available in classic colors as well as in soft feminine tones with a three-dimensional glitter.

October 2023

Safilo Group and Amazon.com have announced the launch of new Carrera Smart Glasses with Alexa, blending Safilo’s design with Amazon’s cloud-based voice service. This is the first collaboration between Safilo and Amazon. The launch consists of two styles: the Carrera Cruiser and the Carrera Sprinter. In addition to the two Carrera frames, Amazon is also launching five of its own new Echo frame styles: modern rectangle, rectangle, round, square and cat eye. Angelo Trocchia, Ceo of Safilo Group, said, “Safilo has always looked to the future with an innovative approach, and this is why we are very proud to collaborate with Amazon on this innovative project, offering our Italian design and the unique style of Carrera Eyewear. Furthermore, we are proud to combine our well-established traditional wholesale distribution model—which encompasses eyecare retailers, chains, department stores, specialized retailers and boutiques—with Amazon’s incredible online distribution.”

October 2023