The famous fashion house Dolce&Gabbana presents Mini Me, its new collection specially prepared for children. The Mini Me model DX4427, in the shape of a cat’s eye made of two-color acetate with contrasting prints for a stylish and two-dimensional effect, is set to be the new favorite of girls. The model is available in fun color options such as black with leopard print, Havana with patterns on the famous Sicilian wheelbarrow, black with zebra print with mirrored lenses and pink with floral print.

September 2023

Hoya presents iD LifeStyle 4, the latest addition to its progressive lens line. Hoya iD LifeStyle 4 has been updated and improved to respond to the vision challenges of modern, busy everyday life. With a special design tailored to the lifestyles of various presbyopic patients, Hoya iD LifeStyle 4 enables easy adaptation for eyeglass wearers and personalization according to their vision needs. Everyone has different needs when it comes to eye health. That’s why Hoya created iD LifeStyle 4 based on these different vision needs. With three personalized design variations (Indoor, Urban, Outdoor), it makes it possible to customize according to the vision needs of end users. With a few simple questions about the user’s lifestyle, eye care professionals can determine the right lens design for their patients. Hoya iD LifeStyle 4 is equipped with 3D Binocular Vision in addition to the superior technologies already included in the previous generation of optical lenses with Binocular Harmonization Technology and Binocular Eye Model Technology. Developed for easier switching between far and near vision distances, 3D Binocular Vision enables easier adaptation and therefore greater user satisfaction.

August 2023

The Italian jewelry designer Bea Bongiasca has collaborated with Linda Farrow for a capsule collection with a playful twist. Composed of three classic frame shapes, the capsule collection combines the brightly colored vines that wrap around the fingers in Bongiasca’s Baby Vine rings with a playful twist on tradition. Bea Bongiasca says, “The frames and shapes of the glasses are by Linda Farrow. We added our own signature colors and vines. The idea was to decorate the sunglasses with both colorful and metallic branches, just like they wrap jewelry. The packaging is also very pop and colorful, so it represents our style very well. Linda Farrow is a pioneering brand in the optical industry, very innovative and absolutely rule-breaking. I had my doubts at the beginning because I had never designed eyewear before and I was very lucky to work with Linda Farrow because they are masters in their field and moreover they are very open to try new, unconventional ideas. We made mood boards and did some quick sketches so they could tell us which direction was most achievable and would give the best design result.”

August 2023

Offering stylish and unique designs that complement your style, Papary Sunglasses makes a big impact in the 2023 summer season. Papary Sunglasses summer collection appeals to fashionistas with its innovative and unique designs, complementing your elegance at every moment, whether on the beach or in the city. Papary Sunglasses, which has models suitable for every taste and face shape with different frame, color and lens options, allows you to enjoy the sun while creating a unique style with its summer collection. With its wide range of products, Papary Sunglasses is the ideal choice for those who want to adapt to trends while enjoying the sun with its summer collection. Adding a sophisticated touch to your style with its eye-catching designs, the brand offers bone and metal models. Papary Sunglasses is completely inspired by nature and produces its collection with organic (Bio) acetate. Vibrant colors such as blue, orange, brown and green are used in the frames. Papary brings a completely different perspective to metal eyewear with the P008 and P010 models, and helps you maintain your style in any environment with its clip-on use, ergonomic structure and light weight. Aiming for timelessness in eyewear design while adapting to fashion with its fine details, the brand offers a special design service with special embroidered temple details, the use of metal and bone together and its own color options. Serving meticulously to protect the eyes from UV rays, Papary provides high protection with lenses made of organic materials and double-sided antireflective coating.

August 2023

Kering announced the opening of its new 9,500 square-meter offices in Milan. Kering’s new office is located in Palazzo Pertusati, a six-story building on Via Senato with a stunning view. The building stands on the site of the former Palazzo Pertusati Gropallo, which was designed by the 18th-century architect Simone Cantoni and considered once as a model of neoclassical style. Jean-François Palus, Kering’s Group Managing Director, said: “We are delighted to move our Italy head office to this magnificent location at the center of Milan’s business and luxury district, and thus symbolically confirm the role of Kering as a key pillar of the Italian luxury and business landscape. After the installment of the 162,000 sqm global logistic hub in Trecate (Novara) in 2021, and ongoing significant investment by the Group’s Houses in Italy, these new offices represent a milestone for Kering’s presence in the country, and I am sure that they will contribute to further reinforce the sense of belonging of the Group’s more than 13,000 employees in Italy.”

August 2023

Known for showcasing avant-garde eyewear, the eleventh edition of DaTE is set to open its doors on September 9 and 10, 2023 at Stazione Leopolda in Firenze. In search of new worlds centered on the ever-evolving contemporary international eyewear scene, DaTE 2023 will offer new stylistic languages with references to the natural world, where the gaze is the primary focus even before eyewear, and the eyes are the tools used to see, observe and reflect from unprecedented, personal perspectives. This year, in partnership with LYF, which will be present in its dedicated area, DaTE will offer visitors and exhibitors new ways of encountering, where beauty and design blend to create universes, dimensions and dreams to explore. As the first important appointment of fall 2023 for the eyewear industry, DaTE will be an opportunity for trade professionals, creatives and designers to do business and exchange ideas. Thanks to ongoing vision research, the fair is being cited as an important resource for those seeking inspiration and influence.

August 2023

Oakley has announced that they have teamed up with Tom Cruise to design and produce the ‘perfect’ pair of glasses for Ethan Hunt’s character in the Mission Impossible: Dead Reckoning Part One, The brand announced that the frame designed for the character Ethan Hunt, played by Tom Cruise in Mission Impossible Dead Reckoning Part One, was exclusively crafted for one of the most dangerous scenes in the movie franchise. Oakley worked closely with the action star to design the glasses. Specially molded to fit the famous actor’s face, the glasses, coded ECLP23, provide speed protection and the clearest and widest field of vision, even at high speeds. Featuring zero gravity, among other exclusive features, the ECLP23 fits the actor’s face perfectly, ensuring that this historic moment in the Mission Impossible film franchise was not left to chance. Oakley said in a statement that the ECLP23 will not be available for sale and that the glasses are only a prototype for the famous movie series.

August 2023

Especially in the summer months, the amount of ultraviolet radiation is much higher, making eye protection extremely important. Light reflections from various surfaces, changes in the intensity of light in different environments make it difficult for the eyes to adapt and cause excessive fatigue. Since the harmful effects of ultraviolet rays have the ability to accumulate over the years, it is extremely important for eye health to be protected from these rays in all seasons and around the clock. Sensity 2, the technological product of Seiko Optik, which focuses on changing needs, adapts quickly to all light and environmental conditions; regardless of temperature, humidity or UV levels, it precisely adjusts the color tone of the lens thanks to its stabilight technology. Seiko Sensity 2 photochromic lenses darken in daylight and lighten indoors for functional and comfortable wear.

August 2023

For Art’s Sake launches the Adriatic collection. The new styles in For Art’s Sake’s Adriatic collection are initially inspired by the sunny days and sultry, star-filled nights on the Adriatic coast. According to the brand, the collection has evolved into an ode to the world around us, looking at the earth, the sea, the sky and the ancient beauty that exists within them, seen anew through the eyes of each of us. The collection includes 9 new sunglasses and 2 optical styles for the adventurous For Art’s Sake woman who loves art. Creative Director Xiwen Zhang Makridis said: “I have created a collection that invites the Adriatic to relax or invite you to go to vacation, taking more cues from the human relationships, textures, colors and shapes I experience on vacations. Each pair of glasses I have designed evokes an emotion. Whether it’s the spray from the waves that inspired our Sapphire frames glinting in the sun on the rocks, or something as simple as the lace trim I saw in the showcase revealing our latest optics, I wanted to remind the wearer that there is magic around every corner.”

August 2023

The independent Italian brand Look unveils its Urban colection, a selection of six eyeglass frames. These styles epitomize a contemporary and global trend, showcasing the innovative technical expertise of the Italian brand. For this particular collection, Look has created an exclusive acetate material in-house. The frames showcase a youthful and dynamic color palette, drawing inspiration from the latest fashion trends in Italy. There are six different styles available, each offering four color options, providing a stylish and accessible fashion choice influenced by current urban lifestyles. These fashionable frames encompass various shapes, including panto, rectangular, and a navigator style with a double bridge. They exhibit sleek lines and intricate detailing on the bridge and end pieces, reminiscent of urban architecture. The unique acetate used in these frames, known for its transparency, is available in colors that align with an unmistakably urban color scheme.

August 2023