Versace launches a new and eye-catching collection of children’s eyewear for the back-to-school season. Building on the success of the adult line, Italian Versace has equipped the children’s collection with spring colors such as pink, lilac and fuchsia; iconic symbols, including the brand’s iconic logo; and relaxed shapes that blend seamlessly. Inspired by legendary rapper Biggie Smalls, who first wore the brand’s Medusa sunglasses in 1995, the collection pays homage to the 90s era.

September 2023

Safilo Group has signed a ten-year global licensing agreement with Italian fashion house Etro for the design, manufacturing and distribution of the brand’s sunglasses and optical frames. The first Safilo-created eyewear range will be presented with Etro’s the Spring/Summer 2024 collection. Etro Ceo Fabrizio Cardinali said: “The partnership with a leading company like Safilo represents a further step in the expansion of Etro’s offer to the market. The eyewear segment will join the ready-to-wear, home, fragrance and Etro Kids collection that has been recently announced.

September 2023

For Art’s Sake launches the Adriatic collection. The new styles in For Art’s Sake’s Adriatic collection are initially inspired by the sunny days and sultry, star-filled nights on the Adriatic coast. According to the brand, the collection has evolved into an ode to the world around us, looking at the earth, the sea, the sky and the ancient beauty that exists within them, seen anew through the eyes of each of us. The collection includes 9 new sunglasses and 2 optical styles for the adventurous For Art’s Sake woman who loves art.

September 2023

Wanting to create a special line of eyewear to enhance their brand or identity, Off White, suddenly the choice of celebrities, quickly entered the market and became the most sought-after brand. He has created a dazzling collection of bold, playful and especially versatile frames. The designs in the collection combine elegance with balance and absolute technical precision. This avant-garde combination creates a new aesthetic effect that intensifies the architectural spirit that is in its Dna. Anyone who wants to feel like a celebrity is one step closer to the possibility of living the life they want with Off White.

September 2023

Nodding to British punk style, the esteemed fashion house, Alexander Mcqueen has launched the Spike Studs Mask and Spike Studs Cat-Eye sunglasses. The rimless glasses, which are embellished with silver metal spikes and feature dramatic mirrored lenses, depict strength and resilience that signal a new era of aesthetic revolution is underway. Incorporating a delicate color palette consisting of pale blue, pink, smoke and brown along with mirrored silver and red — models comes with gold or silver metal temples.

September 2023

Oliver Peoples has opened its first boutique in China at Jing’An Kerry Center in Shanghai. The location marks a significant expansion for the brand, which aims to provide Chinese consumers with high-quality, professionally crafted eyewear and an authentic shopping experience. The new boutique combines galley inspired settings, vision care solutions to enhance the in-store experience and a wide range of eyewear styles under one roof. In particular, the boutique features an optician, highly trained LensCrafters eye care specialists, custom frame fitting and prescription services.

September 2023

Seiko Optik offers clear visual acuity as well as the best vision on and off the screen with the ‘Indoor PC’ and ‘Indoor 100/ 200’, specially designed for digital display and better indoor vision at near-medium distance. The design supports a natural head and neck position that reduces neck and back pain, while the lenses are developed with body posture and head position in mind, providing comfortable wear for different situations. Seiko Optik Indoor series maximizes the vision performance of its users with special lenses developed with FreeForm technology for different usage areas such as indoor, reading and screen-computer.

September 2023

The new Vogue Eyewear Core collection, specially designed to capture rapidly changing trends, brings the runway to the street with a creative stance, revealing the different faces of fashion. The collection achieves a perfect harmony with its knitted patterns and color combinations that enliven its striking shapes. The lightweight, sustainable bio-injection models in the Kids collection offer fashion lovers a reflection of the latest trends with soft rubber temples and fun color options. The iconic Vogue Eyewear pattern is reinterpreted with a modern perspective in the new collection.

September 2023

Photochromic lenses stand out as a technological solution for the eyes in these days of intense changes in daylight and light changes from outdoor to indoor environments. Developed to quickly adapt to changing light and environmental conditions, Modo photochromic lenses improve vision performance and reduce eye contractions and related eye fatigue. Focusing on changing needs, Modo combines its presence in the sector with its fashionability by saying “Don’t be afraid of the light in the fall, we are with you”.

September 2023

Ann Taylor, one of L’amy America’s brands, is expanding its Made Green collection with two new sun styles made of biodegradable acetate and recyclable stainless steel. Among the new models, ATP926 stands out with its square form with raised brow line and color blocking at the front corners, while ATP927 attracts attention with its round form constructed with deep colored acetates.

September 2023