SmartZoom, developed by Seiko Optik as a solution to today’s digital world, allows people to work longer hours in front of computers and screens comfortably and without any symptoms. Extremely thin and lightweight with a 360° internal aspheric structure, SmartZoom stands out as a product that should be used in terms of vision quality and eye health for those who are exposed to intensive use of digital devices even if they do not have any refractive error.

September 2023

Children need clear vision, impact protection, eye protection from the sun and lightweight & thin lenses. Hoya Pnx Kids children’s lenses have been developed to meet the lens requirements of children. Children can be careless while playing. Hoya Pnx Kids kids lenses are impact resistant, extremely robust and virtually unbreakable. Continuing its research to provide superior protection against harmful UV rays, Hoya has produced Hoya Pnx Kids children’s lenses based on the fact that 80% of a person’s total lifetime UV exposure occurs by the age of 18.

September 2023

Jean François Rey presents an innovative line that embodies the natural strength and distinctiveness of its Dna. The line features a groundbreaking optical frame for men that combines titanium, stainless steel and carbon in unprecedented thicknesses, showcasing intricate craftsmanship and advanced technical sophistication without sacrificing style and elegance. The men’s sunglasses intertwine exceptional materials and sophisticated palettes, while the women’s styles exude a chic and glamorous 70s vibe.

September 2023

Vera Wang Eyewear has launched two new styles, Jules and V606. Jules, an oversized cat’s eye, is characterized by its unique stem design, bold shape and modern touch that will add elegance to any outfit. The V606 offers a sleek and sophisticated look with its micro, rectangular metal frame. Staying true to the latest trends, this unisex design is available in black, ivory and French charcoal yellow.

September 2023

Kering Eyewear, the owner of Maui Jim, is extending support to the Maui community in the aftermath of the devastating wildfires that have struck the town of Lahaina, where the Maui Jim local store and office stand. Kering Eyewear and Maui Jim are making a donation to the Hawaii Community Foundation’s Maui Strong Fund as an immediate contribution to assist those affected by this disaster and support in the rebuilding efforts of those impacted by the wildfires.

September 2023

With the widest range of options to meet different needs at close and medium distances, Hoya’s new iD WorkStyle V+ provides excellent visibility when switching between tasks and locations, allowing the user to adapt quickly. In today’s environment, we look at digital displays more and more at close and medium distances. Hoya’s new iD WorkStyle V+ lenses are the perfect solution, offering a more comfortable viewing experience. We may have to tilt our head to see digital screens such as computer screens clearly, or we may damage our neck structure as we get closer to the screen. iD WorkStyle V+ lenses are designed for comfortable vision and natural posture when using digital devices and reading.

September 2023

Giorgio Armani’s iconic models represent understated elegance in the new collection. This season, Giorgio Armani stands out with AR8184U, a men’s sun model with a rectangular design enriched with acetate frames made with 67% bio-based carbon content and original Havana colors. The model attracts attention with its laser-engraved Giorgio Armani logo on the temples and its thick profile. AR6146 takes its place in the collection with a sophisticated minimal silhouette. The clear line of the model’s bridge contrasts with the curved, partially open, round gold-colored metal frame.

September 2023

Design Eyewear Group opens their very first flagship shop DEGree in the heart of Paris, near their Parisian office. The Ceo, Lars Flyvhom, “We have long sought a space where we could merge our new Paris sales and design office with our first flagship store. We are truly excited about the prospect of consumers and customers immersing themselves in the essence of our brands within a single physical environment. Moreover, we look forward to extending invitations to customers for events, meetings, and presentations in such exquisite surroundings” said about this milestone.

September 2023

Trussardi presents its Fall/Winter 2023 eyewear collection. Using high quality materials, the collection includes styles crafted with impeccable Italian expertise and know-how in stainless steel and acetate, with temple designs adorned with the Trussardi logo or emblem. The new collection will be available from September 2023 and includes 36 optical models-19 men’s and 17 women’s-and 29 sunglasses-17 men’s and 12 women’s. Two luxurious limited-edition runway sunglasses models will be added.

September 2023

Winner’s Club, which is within the body of Efor Optik and which is highly appreciated with its optical and sunglasses collections specially prepared for men, is launching its new season products. Offering ideal alternatives for men, Winner’s Club promises comfort and convenience to its users with its new designs specially prepared for men who care about elegance and sophistication. The models in the new collection of Winner’s Club brand display a sporty and noble stance with their stylish metal temples and eye-catching frames.

September 2023