EssilorLuxottica Group has announced that, following the launch in July of the ‘See The Future’ advertising campaign for the new Varilux XR series, a revolutionary solution in the field of progressive lenses, it will roll out the campaign to other markets worldwide from September. The See The Future thematic campaign highlights the technology of the Varilux XR range of lenses, showing how a predictive model is used to understand the consumer’s eye movements.

September 2023

Hoya Vision Care, a leader in optical technology innovation, has launched a sustainability program called One Vision. Integrated into the corporate strategy, the program is designed around the company’s ambition to be an environmentally conscious organization focused on a better tomorrow, the company said in a statement. The purpose-driven program is based on three pillars: Environment, Community and Workplace.

September 2023

Tom Ford Eyewear presents an ossified collection to honor and celebrate wearers who are proud of who they are and have the confidence to make it a look. Filled with playful and interactive expressions of what it means to be Tom Ford, the campaign celebrates the brand’s ever-evolving vision with best-selling Tom Ford Eyewear styles. Provocative and bold, the broad spectrum tone of the campaign embraces the complementary realities of rebellion and inclusivity, the sense of belonging and the power of identity. In short, the brand is selling an identity, not a model.

September 2023

Your eyes are strained due to long e-mail traffic, video meetings and following social media. Focusing on a screen for a long time and without a break, the number of blinks of the eye drops by 1 in 4 and therefore the eye dries out, unable to provide the necessary moisture. This also causes burning and stinging. Designed to minimize and support the symptoms of eye fatigue that occur when overexposed to digital devices, Hoya Sync III offers maximum vision comfort for those who spend long hours in front of a computer and work at close range.

September 2023

Safilo Group and Brazlian Group Alpargatas announced the renewal of the licensing agreement for the design, manufacturing and distribution of Havaianas Eyewear’s optical frames and sunglasses until 31st December 2028. “With its strong awareness in Brazil, Italy, and Iberia, Havaianas perfectly fits our portfolio strategy that aims to offer brands with high local relevance too” says Angelo Trocchia, Ceo of Safilo Group.

September 2023

Italian luxury fashion house Bulgari unveiled its Fall/Winter 2023 eyewear collection with a campaign starring supermodel Vittoria Ceretti. The collection combines trendy shapes with iconic details and the future-oriented spirit of heritage to reflect the brand’s eclectic identity. The new collection brings a modern twist to the fashion house’s iconic designs such as Serpenti Viper, B.zero1 and Bvlgari Aluminum.

September 2023

L.G.R and Cupra collaborate for the second time. The latest collaboration between L.G.R and Cupra combines the creativity of both, offering a trio of sunglasses – Tribe, Reunion Metal Explorer and Nomad II – that stand out for their contemporary style, innovation and boldness. This partnership represents an exciting fusion of two worlds, where the art of eyewear meets the spirit at the forefront of automotive innovations.

September 2023

Austria-based eyewear label Andy Wolf introduces a fresh collection centered around an essence of intense femininity. The essence of the brand’s design effort for the collection revolves around expanding the boundaries of shapes, tones and structures. The result is stunning adaptable models that captivate with countless subtleties, such as exceptionally wide temples, multidimensional sparkles and unconventional silhouettes.

September 2023

Hoya, the global giant of the optical lens industry, continues its innovations to minimize the harmful effects of high levels of sunlight with polarized and photochromic lenses that cut UV 100%. High-quality HVLL (HighVision LongLife) type coatings, especially in transparent optical lenses, eliminate the light emitted from unnatural UV sources indoors and the discomfort that will occur when exposed for a long time. In addition, Hoya Sensity photochromic lenses, developed to eliminate high light sensitivity, can provide both indoor and outdoor health and comfort conditions in a single lens.

September 2023

The Seiko 1.60 AS SuperResistantBlue-UV coating protects the eyes against the harmful effects of UV light both indoors and outdoors while blocking harmful wavelengths of blue and violet light. The Seiko 1.60 AS SuperResistantBlue-UV provides excellent protection against ocular and extraocular discomfort for people who spend two or more hours a day in front of digital screens and supports users in maintaining sensitive and comfortable vision. The new 1.60 AS SuperResistantBlue-UV with spherical center and scratch-resistant Seiko offers 360° protection against annoying glare and the harmful effects of UV light.

September 2023