Barton Perreira is launching the Women’s Coalition Initiative, a collaboration with women-led companies in fashion, art and culture. The initiative aims to showcase the creativity of women with diverse perspectives and support women entrepreneurs in launching limited edition products with the help of non-profit organizations. Barton Perreira has partnered with world-renowned beauty stylist and social media entrepreneur Kelley Baker. The partnership resulted in the launch of Brow Babe sunglasses inspired by the vintage archives of Creative Director Patty Perreira, one of the founders of the Barton Perreira, and Kelley Baker’s beauty line. Brow Babe oversized sunglasses bear the traces of butterfly and cat-eye forms, while special color options and Kelley Baker’s pink heart logo on the temples draw attention. The model’s elegant gold accents reveal Barton Perreira’s iconic craftsmanship and attention to detail.

March 2023

France-based Nathalie Blanc, known for its luxury products, continues its expansion in Spain. Nathalie Blanc and Fj Optical, the Spanish distributor of optical products, have signed a new agreement for the presence of Nathalie Blanc frames in Spain. According to the agreement, Nathalie Blanc and the Blanc collections will be represented in Spain by three representatives and will shortly be available on fourteen Spanish islands. Nathalie Blanc, Founder and Creative Director of the brand, said about the new agreement: “Spain is a real opportunity for us to develop and promote our range of sunglasses. The Spanish market, being a lover of colour, I am delighted to introduce them to my collections and my work on colour shades which is so important to me.”

March 2023

Hoya Vision Care, a leading innovator in optical technology, has announced a partnership with Nidek, a leading designer, manufacturer and distributor of ophthalmic and optometric equipment. The global agreement between Hoya Vision Care and Nidek offers eye care professionals access to a complete portfolio of optical instruments and products, from eye exams and consultations to the final delivery of high-quality lenses. “Our strategic partnership with trusted optical leader Nidek aligns with Hoya Vision Care’s mission to provide innovative solutions and high quality products to valued eye care professionals, supporting them in developing their businesses and what they offer to their patients. By bringing together our organizations’ optical expertise, technologies and solutions, we are creating a seamless approach for eye care professionals to expand the services they offer their patients and focus on quality eye care for all,” said Alexandre Montague, Ceo of Hoya Vision Care. “Since its founding, Nidek has been continuously developing products to bring vision comfort to people around the world. We are confident that we will achieve great success with this collaboration,” said Motoki Ozawa, President and Ceo of Nidek.

March 2023

Nirvan Javan launches a new monogram (embroidery combining fonts and motifs) incorporated as a pattern on the temple inserts of the new Marrakech collection. The designer adds the new monogram as a pattern on the temples of the frames in the new collection. Inspired by the great metropolises of the world, Nirvan Javan, who presents eyewear collections with a relentless evolution and passionate creativity, presents his new monogram, the latest product of his endless design journey. N.J., the initials of the brand, are featured in the new monogram. These two letters, which melt into each other and become a single whole, represent more than the brand’s pure design philosophy. This new pattern with classic elements sums up the embodiment of the modern world. Symbolizing Nirvan Javan’s new brand identity, the monogram adds new details and historical texture to the frames in the Marrakech collection.

March 2023

Italian eyewear brand Siens and British fashion designer Neil Barrett have collaborated on a joint eyewear collection for men, named as Metropolis. Produced in Italy by Faoflex, the collection combines Neil Barrett’s minimalist design approach and high-tech elements with Siens’ sculptural design line, creating a perfect blend of the Dna of both brands. The Metropolis collection is available in four shades: black, ivory white, smoky white and honey ice, in harmony with the tones of the garments presented by the British designer at the Autumn/Winter 2023 show. All the frames in the collaboration collection have been meticulously crafted at Studio Russo in Milan, run by the Siens team of four designer brothers who specialize in designing accessories for leading fashion houses. Siens frames are attracting worldwide attention as unique and bold works of art, blending advanced technology and traditional craftsmanship to deliver a visionary look.

March 2023

Mykita has incorporated aviator and navigator styles into its design language for quite some time. Recently, the company has expanded its selection by introducing several new models across its collections. These options include simplistic and minimalist models made from lightweight stainless steel for the No1 and Lite lines, as well as retro-inspired models with dark, warm acetate shades for Mykita Acetate. Additionally, the company now offers mixed material models that combine stainless steel with acetate and Mylon, resulting in refined color combinations. The aviator and its rectangular counterpart, the navigator, originated from military wear in the 1930s and have since become iconic fashion accessories donned by pop culture legends of the twentieth century. Despite its evolution into a fashion statement, the aviator’s primary function was to enhance a pilot’s vision at high altitudes, achieved by its unique teardrop-shaped lenses which provided maximum coverage. This signature design element also follows the contours of the face to create a flattering effect. The Mykita aviator and navigator silhouettes make a real statement as optical frames. The strong unisex styles are individually adaptable and come in an extensive color palette and handcrafted quality.

March 2023

NBA superstar Dwyane Wade is the face of Versace’s new men’s eyewear collection. As part of the collaboration, the famous athlete has stepped in front of the cameras wearing three new frames from the luxury brand. High-scoring basketball hero Dwyane Wade appears in the new Versace campaign photographed by Mario Sorrenti, presenting the luxury brand’s eyewear to the world. Wade’s dynamic scoring and passing ability, as well as his off-court style and swagger, made him a natural choice to join the Versace roster, the luxury brand said, noting the superstar’s “charisma and perfection”. In Versace’s new collection, the sophisticated navigator-shaped sunglasses, the optical frame coded VE1287 and the Special Project pilot sunglasses coded VE2251 stand out with their inherent precision and confident detailing. VE2251 in particular stands out with its blend of white and gold details with gray lenses, while the centralization of the iconic Medusa logo brings a renewed approach to the timeless aviator form.

March 2023

Nautica Eyewear announces the launch of their new Tenite Renew collection, featuring styles made from a sustainable material by Eastman which uses more than 56% of sustainable materials made from bio-based and certified recycled content. The certified recycled content is allocated using ISCC mass balance. The collection launching offers two sunglasses and three ophthalmic glasses styles, designed with lightweight constructions, classic shapes and pops of colour, the company states. Tenite Renew is produced via an advanced innovative recycling technology using hard to recycle waste plastic in place of fossil feedstock, reducing carbon emissions and leaving fossil-based resources behind while ensuring the same high performance as conventional materials. “We are thrilled to continue our commitment to taking steps toward social responsibility and making a positive impact on the environment with Tenite Renew,” said Thomas Burkhardt, President of Marchon Eyewear, Inc. “The Nautica styles offer customers more sustainable styles when shopping for lifestyle eyewear.”

March 2023

Fashion brand Khaite and Oliver Peoples have collaborated on a new eyewear collection. The new collection debuted at Khaite’s Fall/Winter 2023 show during New York Fashion Week. Complementing Creative Director Catherine Holstein’s ready-to-wear designs on the runway, the collection consists of three frame styles: 1969C, 1971C and 1983C. Each pair of sunglasses in the collection is inspired by vintage styles, combining Khaite’s sophisticated aesthetic and Oliver Peoples’ cult design language. “Khaite presents a new woman every season and Oliver Peoples sunglasses have been helping us bring this woman to life on the runway for several years now. We put our own perspective on this collection. Each pair is uniquely created from the differences in form, fit and color that make up Khaite. This is made possible thanks to Oliver Peoples’ exceptional materials and production,” said Catherine Holstein. “Oliver Peoples has always been known for its timeless aesthetic that champions craftsmanship above logos and trends. Both brands have found common ground in honoring style that will always be relevant,” added Rocco Basilico, Ceo of Oliver Peoples.

March 2023

Spanish brand Kaleos announces its new distribution agreement with Lanctôt Optical Group. Since its inception in 2013, Kaleos has been offering eyewear collections with unique aesthetic poses, where a combination of visual elements is carefully considered to offer products that delight design lovers. Lanctôt Optical Group is a Canadian family-owned company that has been in business for over seventy years. With unparalleled service and invaluable expertise for high quality products, it has become the reference for quality European eyewear in the Canadian market. With this partnership, Kaleos will benefit from Lanctôt Optical’s extensive distribution network across Canada, while Lanctôt Optical will be able to expand its existing portfolio and increase its market share.

March 2023