La’bella, one of the leading brands of Optik Dünyası, aims to carry its success in the colored contact lens market to the field of transparent contact lenses. The basic principle of Optik Dünyası is to take responsibility for people and to offer the most comfortable products for our most valuable sense organ. La’bella, with its comfortable wear all day long, the colors closest to the real eye produced with the latest technology, 40% water content and extra oxygen, has become the brand that its users prefer again and again.  Inspired by this satisfaction rate, La’bella launched the new Soft Clear contact lenses with extra moisture technology MPA in transparent contact lenses with great excitement. The growing La’bella family has expanded its product range to include solutions, color contact lenses and transparent contact lenses. The optical world is one of the leading companies in the colored contact lens market and manages to respond to every need from the B2B online site in order to carry out the sales and after-sales operational process faster, error-free and with minimum problems.

July 2023

Out of nearly 11,000 entries from 56 countries around the world, 133 international design experts from more than twenty countries awarded the iF Design Awards 2023 to Silhouette’s Momentum Aurum collection. Silhouette’s Momentum Aurum collection was selected by the expert jury from more than twenty countries for its high-quality design and minimalism. The experts appreciated the collection’s balanced proportions for offering the finely crafted look of the wood grain effect typical of yachts, sports cars or luxury furniture. iF Design Award is one of the world’s most important design awards, a prestigious prize awarded annually since 1954 by iF International Forum Design, one of the oldest independent design institutions in the world.

July 2023

OzApp was presented during an exclusive event, the world’s first Social Talent App dedicated to actors, singers and videomakers, both professionals and amateurs, created by director Ferzan Ozpetek together with Persol. Developed with the goal of helping the new generation of talent to grow their artistic talents and emerge on the international scene, OzApp’s purpose is to give young people the opportunity to realize their dreams. The app will enable young talent to take part in productions, gain exposure, find professional opportunities, and even vote on the performances of other participants. Emphasizing the brand’s passion for all visionary forms of expression, Riccardo Pozzoli, Persol Brand Director, comments, “Through our collaboration with Ferzan Ozpetek at the launch of OzApp, we are thrilled to be able to offer young artists the valuable opportunity to showcase their talent to the world. Persol firmly believes that innovation and creativity are the driving forces behind cultural and social growth, and with OzApp it wishes to provide a smart and forward-looking tool to meet this need, paving the way for a new generation of icons.”

July 2023

Gigi Studios new Colorama collection presents itself in six new designs in different shades. The glasses themselves are made of high quality acetate, the lenses of CR39. Gigi Studios presents Colorama, six new designs that reinterpret how shades of color can modulate our mood and behaviour. The new collection consists of three trendyeyeglasses and three sunglasses. The brand, which wants to instill energy, passion, calmness, boldness and joy with Colorama, invites its users to express themselves with the power of colors and see the world with emotions with the claim, Color Your Mood. Each model explores a different mood: red represents passion and enthusiasm; orange, joy and creativity; green, freshness and harmony; blue, calmness; purple, irreverent sophistication; white, discreet simplicity; and black, classic elegance. The collection is crafted from high-quality Italian acetate in exclusive new shades, with translucent variations for added depth. The lenses of the sunglasses are high-quality CR39 for a flawless visual experience. The six new designs are sculpted and detailed with angles and bevels that reflect the brand’s signature quality and passion for design. Its geometric shapes and stunning volumes in an innovative palette are a statement of style and identity.

July 2023

Over the course of this year more than 350 opticians will come to Agordo, in the Belluno Dolomite mountains, for encounter with the Blackfin Experience. In an invitation to its clients to discover where and how its titanium eyewear are produced, Blackfin opens the doors of the Black Shelter – its CasaClima Work&Life-certified sustainable headquarters – completed in 2021 as part of the company’s 50th anniversary festivities. Inaugurated in 2022, the program is moving ahead in a more structured manner through visits that involve about 15-20 opticians at a time from key European markets, like Germany, Italy, France, Austria and the Nordic countries. Nicola Del Din, Blackfin Ceo, explains the experience “The aim is to tell the story of Blackfin’s history and production process. For the most part, we are inviting well-established opticians but are quite happy to introduce ourselves to prospective clients as well. No matter how often we tell our story and portray our product digitally and in photographs, seeing with their own eyes the place where our frames are designed and produced allows people to fully appreciate the authentic value of our eyewear. We hope to provide the opticians with an all-encompassing experience, by the end of which they become not only our friends but real brand ambassadors for us with their customers.”

July 2023

Vanni, Italy-based independent eyewear brand, has teamed up with journalist and lifestyle coach Francesca Senette to create an exclusive limited edition capsule sunglasses collection. The result of this collaboration, the Colours collection includes two new models, Cornflower and Iris. The capsule was launched at Viasaterna, a contemporary art gallery in Milan. As a brand that has always had strong ties with the art world, Vanni chose a special launch venue. A commitment cultivated for more than a decade thanks to the international Autofocus competition, which has rewarded more than 40 young artists since 2009, and which is now realized by bringing artistic content inside eyewear and thanks to the collaboration with Artissima, the international contemporary art fair in Turin where the artists of the future are discovered. A special yoga class is provided as a gift for the capsule launch, which can be followed on social media or on the website.

July 2023

Emporio Armani continues its sustainability journey with a new line of sunglasses featuring eyewear made from bio-based acetate, a material with at least 54 percent bio-based carbon content. The collection pieces are presented in special packaging made from recycled materials, including polyester. Featuring two sun models with a striking and modern design, the range once again proves the brand’s commitment to protecting the environment. The masculine design of the square EA4197 with a flat, double-bridge front and rectangular lenses is reminiscent of aviator style with a modern twist. The model is ready to meet fashion lovers with transparent gray frame with dark gray lenses and Havana with brown polarized lenses. The sun model EA4203U, which comes in an oversized form designed for women, is made of bio-based acetate with at least 54 percent bio-based carbon content. The cat-eye shaped frame contrasts with the injected temples in a chain design showcasing the eagle-shaped metal logo. The model stands out in Emporio Armani’s new collection with its bright color alternatives, Havana with black temples and black with black temples.

July 2023

Rodenstock Group has announced its results for the financial year 2022. Driven by what it describes as continuously growing demand for its B.I.G. Vision® product portfolio of biometric progressive lenses as well as the successful launch of its new B.I.G. NormTM lens range in 2022, the group increased consolidated pro-forma net sales to 505 million euros (previous year 486 million euros on a like-for-like basis). Rodenstock’s B.I.G. Vision® strategy remains at the core of the group’s ambition to lead the paradigm shift in individual lenses and continue its transformation to become a leading lenses Med-Tech company. With its patented DNEye® technology, the company has further expanded its international business and its offering of individual biometric lenses in 2022. The acquisition of Indo Optical, which closed in September 2022, and the sale of its eyewear business to De Rigo, which was announced in December 2022, enable Rodenstock to fully focus on commercial effectiveness, global expansion and further lenses innovations over the coming years.

July 2023

Quickly adapting to any light, anywhere, the specially developed Seiko Sensity 2 photochromic lenses deliver the most reliable vision performance in any light conditions. It precisely adjusts the tint of the lenses using intelligent Stabilight Technology, which keeps the tint of the optical lens constant regardless of temperature, humidity or UV levels. Seiko Sensity 2 photochromic lenses act as sunglasses, quickly adapting to the environment in all weather conditions and light. Seiko Sensity 2 offers almost twice as fast lightening and darkening compared to the current Sensity. Protective and very comfortable to wear, Sensity 2 provides uninterrupted UV protection by darkening up to category-3 level outdoors with 3 different intense and natural color options. It protects eyes from overexposure to light in indoor and outdoor environments. While it prevents glare and provides 100% UV protection outdoors, it darkens 2 times faster indoors, providing excellent wearing comfort. Seiko Sensity 2 combines advanced photochromic technology with an impeccable design to help you see comfortably from the moment the sun shines.

July 2023

After selecting the lens that best suits your prescription values and lifestyle with the guidance of ophthalmologists and opticians, it’s time to complete your vision with the right coating. With 80 years of experience in optics and vision technologies, Hoya has been awarded the ‘most durable’ and ‘longest lasting’ coating award as a result of a study conducted by an independent research company with its 3-year warranty Hi-Vision LongLife coating. With Hi-Vision LongLife coating, you can eliminate all disturbing effects on optical lenses, from scratches, dirt and reflections to fingerprints and light reflections. Hoya Hi-Vision LongLife coating, a premium quality multi-layer coating that keeps optical lenses safe, provides excellent performance for many years due to the special combination of layers. The award-winning coating features durability, scratch resistance, dust and oil repellency, anti-reflective properties, as well as UV Control and BlueControl anti-reflective properties for visual acuity. Independent research shows that the Hoya Hi-Vision LongLife coating provides up to 30% more scratch resistance and is 75% easier to clean than competitive products.

July 2023