Developed in the new creative laboratories of Guards Group in Milan, the off-white™ Spring/Summer collection is now available in Turkuaz Optik distributorship. A consistent extension of the ready-to-wear aesthetic in the eyewear world with a contemporary global perspective on Italian, design and trends, the collection reflects the colorful, vibrant and joyful spirit of the brand, which is genderless, avant-garde and graphic. Inspired by natural colors and textures, the collection aims to reach young people by embracing the different attitudes of consumers. Boston, one of the most striking designs of the collection, stands out with its 3D logo detail, while Atlanta Toledo and Portland stand out with their sporty look, allowing you to have a comfortable, lightweight, relaxed and elegant look.

August 2023

Etnia Barcelona once again demonstrates its clear ties with the art world. The Alter Ego campaign for the brand’s Spring/Summer 2023 sunglasses collection immerses wearers in the world of classical sculpture. The Alter Ego campaign references the duality or multiplicity of our identities, a theme that has been explored by numerous artists over the centuries. Placed in a mystical setting, the images of the campaign portray people admiring and appearing to converse with well-known statues which depict mythological scenes.  Alter Ego calls on us to freely vent our desires and, through art, find the very best version of ourselves. Etnia Barcelona sees the collection as a way to allow each and every one of us to freely express ourselves and display our own alter ego. Each item in the collection is a work of art, sculpted and crafted down to the very last detail, in finishes that reflect the quality and passion for design that characterises the brand. From geometrical forms to warm soft hues, every single pair of sunglasses uniquely expresses its personality. The designs in the collection are crafted in natural acetate, as is the case with all the brand’s collections, and boast HD mineral lenses which enhance outdoor colours and offer greater clarity – in all a unique visual experience.

August 2023

Jacques Marie Mage and Alanui have come together in an extraordinary collaboration to create a capsule collection of sunglasses that embodies the creativity, exceptional quality and attention to heritage that characterize both brands. This limited-edition collection, handcrafted in Japan using the finest materials, offers two sunglass designs adorned with metals, gemstones and Western motifs that celebrate the arts and traditional culture of the American Southwest. The first model, called Zuma, is a sculptural profile classic with JMM’s iconic arrowhead details. This eyewear boasts turquoise inlays and custom silver, gold, and turquoise temples, recalling the geometries of Alanui’s Icon pattern. The second model Topanga, on the other hand, features an iconic frame available in black or clay and features an intricate handcrafted decoration of Alanui’s Icon pattern in five different colors. Alanui Co-founders Carlotta and Nicolò Oddi said: “Working with the Jacques Marie Mage team and its founder Jerome has been incredible. We could not have found a better partner for our debut in the world of eyewear. We share the same love for exclusive products that flawlessly combine creativity and craftsmanship.”

August 2023

The new collection from the Barcelona brand Lool, part of Etnia Eyewear Culture, which makes up part of the Deco Series, incorporates new decorative temples. Made with titanium and premium quality lacquers, the designs are described as fitting perfectly with a new front pin inspired by a diamond. MIM technology is used in the manufacture of lool eyewear because it is a process which makes it possible to create almost any shape in titanium using injection molding. The innovative concept offers elegant and sophisticated shapes with new colours and edges designed to shine, upholding the vision of the brand which strives for luxury, with qualities of minimalism and lightness. The well-known Deco series at lool is a sophisticated and decorative collection with luxury finishes. The collection is inspired by the Art Deco movement, with its buildings of marked geometric lines and shiny materials with abundant detail in its decorative elements. Born from a 0.5 mm thick metal sheet with a minimum weight of only 4 g, Lool glasses are appreciated, designed to leave no marks and be worn throughout the day.

August 2023

For the first time this season, Prada Eyewear introduces models with 100% sustainable acetates and lenses. The 2023 Spring/Summer Prada women’s sunglasses collection combines minimalist designs with sharp geometries. The iconic Prada Symbole collection reinterprets the style standards with new structures, animated by the combination of frames, thick volumes and sophisticated embossed details that reveal the new idea of modern femininity. The large front of the new sun model of the Prada Symbole collection reflects modern femininity with the geometric profiles of the frame. The thick temples of the SPR28Z are enriched with a sophisticated three-dimensional design, while the model is personalized with the inscribed Prada logo. Made from sustainable materials, the model is available in different color options. The clean-cut design SPR73Z combines the modern appeal of the new Prada Symbole sunglasses. The metal frame bears the iconic triangular Prada logo, inspired by the Prada fashion house’s jewelry designs. The model is designed with a wide, drop-shaped front combined with high, open temples. Combined with a wide range of lenses, including light blue, the model is available in silver, pale gold, rose gold and gold.

August 2023

Blackfin presented its new collection The Black Edition. In brand’s new collection, craftsmanship, science and luxury become one. The Black Edition collection represents the supreme elegance of titanium frames. Thanks to the innovative Blackfin Nano-Plating technology, each model acquires a unique and flawless personality. The collection represents the essence of fine artisanal craftsmanship, with initial hand-polishing stages requiring time, experience and precise action that transform each piece into a work of art. Every detail is meticulously and skillfully handled to guarantee all the sophistication and luxury of Italian craftsmanship. Since Blackfin uses the latest technology during the coloring techniques, the frames in the collection gain a polished effect that will last a lifetime. With Nano-Plating technology, Blackfin aims to deliver unrivaled elegance by vaporizing precious metals in an aseptic, vacuum-sealed bell jar in an outer space-like setting, then depositing them atom by atom onto the surface of the frames, creating a thin and durable coating.

August 2023

Known for its minimalist designs and use of high-quality materials, the Danish brand Lindberg has expanded their collection with a range of small-framed models designed specifically for smaller faces. The brand’s modularity principle allows for tailor-made eyewear to be personalized and adjusted to all faces, rather than having a one-size-fits-all product. This is made possible by an intelligent system that creates unique eyewear through endless combinations of colors, shapes, sizes and materials. The new range of designs, introduced for summer 2023, includes several new models that are specifically tailored to smaller faces. These include the 1055 small and bold geometric panto frame in acetate, the 1183 geometric cateye with a delicate semi-transparent acetate front, and the 1054 classic round panto acetate model. There are also aviator-style frames such as the 5537 with a small front for everyday wear, and timeless squared sunglasses like the 8592 and classic rectangle sunglasses like the 8593 with acetate fronts.

August 2023

Italian independent eyewear brand Aru Eyewear, which is founded in 2019 thanks to the creative and entrepreneurial vision of Creative Director, architect Daniela Verazzo,  presents Natoori, an eco-friendly capsule collection using the highest quality cellulose acetates with reduced solvent content and nickel-free plated metals. The brand’s Natoori line of glasses is inspired by the nature around us, where various elements become sources of invention. The models Eden, Flos, Gea and Linfa all feature dynamic and on-trend designs, with strong and decisive shapes complemented by thickness, details and light effects, in a colour palette of warm crystal shades that are vibrant and suggestive. The Natoori line, with four transparent models (three genderless and one woman’s) is produced entirely in organic acetates, composed of natural plasticisers and additives that make them biodegradable. The Natoorì models are enhanced with a logo on the metal core and a seven-point hinge. They come in a handmade and eco-friendly semi-rigid case made with resin, wood powder and cotton, complete with inside pockets. To round off the product, there is a microfibre lens cloth featuring the designer print that graces all items in the range.

August 2023

Austrian eyewear brand Rolf Spectacles presents its new collection, Substance [+], which has been prepared with fine craftsmanship and meticulous work. Rolf Spectacles has relied on its unique shapes in its new collection and has skillfully used these shapes to express the style of its wearers in a powerful way. Creating a whole new look, the Austrian brand ideally combines bold elegance, playful sophistication and a familiar design line with the Substance [+] collection. All models in the Substance [+] collection stand out with their structures that attract attention in the office or on the street and instill confidence in their wearers. Building on Rolf Spectacles’ best-selling eyewear shapes, the new Substance [+] collection features significantly stronger frames, while the curvature of the lenses and the width of the nose remain the same.

August 2023

Morel launches two eyewear models – Karvag and Kalmar – which are equipped with a new carbon temple. Technology is combined with aesthetics… Introducing another inspiring innovation from Morel. Made of colored rubber inserted between two layers of carbon, this original temple is designed for unparalleled comfort and durability. Combining technology with an aesthetic touch, Morel equips these new carbon temples with both metal and acetate fronts. Through meticulous photo-erosion work, the metal front accurately reflects the carbon weave pattern, showcasing the remarkable technical expertise of the French eyewear manufacturer. For more subtle variations, acetate is offered in different finishes, all meticulously crafted to deliver a truly exquisite design. Special attention is given to color treatment, creating a perfect interplay between the hues of the rubber, acetate edge, and stainless-steel temple core. This attention to detail results in a remarkable finish on these exceptional frames.

August 2023