Designed with the effects of today’s digital world on the eye in mind, Seiko Brilliance provides unparalleled near, intermediate and far field vision in daily life with its excellent performance. In addition to the wearer’s parameters, this high-tech lens also takes into account the wearer’s optical lens usage history and personal vision preferences, creating a personalized lens design code and setting new standards in customized solutions. This 4-digit lens design code is available in more than three hundred design variants. Instant adaptation, high customization, enhanced aesthetics, easy transition between distances, unparalleled comfort, reduced ripple and shake effect, and an even wider range of vision are among the highlights of Seiko Brilliance’s innovative technology, providing the wearer with maximum comfort. The Brilliance is a remarkable combination of innovative technologies such as Twineye 360° Modulation Technology, Intelligent Magnification Control, Digital Zoom Equalizer, Balance Zone Technology and Personal Design Selector, which takes into account the wearer’s optical lens usage history and personal vision preferences.

Mayıs 2023

Lanvin presents its new sunglasses model. Embodying the link between tradition and modernity, the new campaign, shot by Steven Meisel, portrays model Raquel Zimmermann as a cultured, curious, modest, self-possessed and confident Lanvin woman. The design is a key element of Lanvin’s latest collection, showcasing the brand’s subtle elegance, charm, optimism and meticulous craftsmanship. Full of unmistakable French finesse, this new pair of sunglasses is presented in a subtle color palette of the season’s colors and combines premium quality materials with unique embellishments that are emblematic of the fashion house. The newest addition to the Babe family, these sunglasses have a striking rectangular front in acetate, embraced by twisted metal profiles. Available in the timeless black version from the Spring/Summer 2023 ad campaign, as well as in dark Havana and burgundy, the style is finished with slender, linear metal temples bearing the iconic Mother&Child monogram at the temple tips. The new sunglasses are available in select department and premium eyewear stores worldwide, as well as online at the brand’s website.

Mayıs 2023

With its new collection, Moncler Lunettes expresses the brand’s constant search for innovation and creativity. The timeless shapes, reinforced by iconic and recognizable details in their collections, reflect the brand’s different spirits, drawing attention to comfort for both performance seekers and lovers of outdoor activities, and for those who want to always have an elegant and chic style. The collection includes the Orizon, Gradd, Lancer and Terrabeam, combining the perfect blend of sport, the latest trends and functionality, and with multiple colorways, there is something for everyone. Produced by Marcolin, Moncler showcases its collections with expert precision and a unique style that reflects the spirit of the times. Moncler, one of the first world brands that comes to mind when it comes to ski sports clothing and accessories, with its mountain sports clothing that it started to produce in 1952 and the goggles it added to its collections later, continues its success with its dynamic and extraordinary style that always renews itself and its ambitious models that offer ultra performance and elegance together.

Mayıs 2023

The Seiko 1.60 AS SuperResistantBlue-UV coating blocks harmful wavelengths of blue and violet light, protecting the eyes against the harmful effects of UV light both indoors and outdoors. With today’s changing conditions, we are exposed to digital devices for much longer hours. Seiko 1.60 AS SRB-UV provides excellent protection against ocular and extraocular disorders that occur in people who spend two or more hours a day in front of digital screens, while supporting users to have a sensitive and comfortable vision. The Seiko 1.60 AS SuperResistantBlue-UV with a spherical center provides 360° protection against annoying glare and the harmful effects of UV light, offering excellent vision. Seiko 1.60 AS SRB-UV, which has superior vision quality and wide viewing angle, promises long-lasting wearing pleasure thanks to its scratch-resistant structure.

Mayıs 2023

Carrera Eyewear, 2023 İlkbahar/Yaz koleksiyonunun ruhunu ve tarzını mükemmel şekilde yansıtan ünlü oyuncu Kaan Yıldırım ile #driveyourstory kampanyası için iş birliği yapıyor.

Carrera Eyewear collaborates with famous actor Kaan Yıldırım, who perfectly reflects the spirit and style of the Spring/Summer 2023 collection, for the #driveyourstory campaign. Famous actor Kaan Yıldırım has become Carrera Eyewear’s new Turkey Ambassador and the face of the Turkey campaign for the Spring/Summer 2023 collection. Carrera’s new campaign perfectly reflects the brand’s cool attitude, authenticity and style thanks to Kaan’s strong personality, which perfectly represents the spirit of the brand. The successful Turkish actor introduces the 2023 Spring/Summer 2023 Collection, wearing the latest of the exclusive Carrera models in the campaign for the year 2023. The styles introduced by Yıldırım range from the Iconic Carrera Flag series, the boldest expression of Carrera design that pushes the boundaries, reaching the highest peaks of distinction with the brand’s trademark “C” logo, to the Signature Collection models that combine classic shapes and craftsmanship with a dash of urban attitude. Since its foundation in 1956, Carrera Eyewear has always been synonymous with pioneering design and superior quality, and Carrera Eyewear has been a standout brand for those who live by their own rules, constantly challenging themselves and standing out from the crowd to face life with pride.

Mayıs 2023

Prepare a bright future for your child by controlling their myopia. Myopia is a refractive error that has become extremely common and rapidly increasing due to today’s living conditions. Increased time spent in front of digital screens leads to an increase in myopia. Myopia above -5.00D is characterized as high myopia. High myopia has harmful consequences up to blindness. Although there is no treatment that completely stops myopia, its progression can be slowed down. The management of myopia, which is diagnosed especially at a young age and progresses rapidly, requires constant supervision and control and is long-term. Myopilux is the ideal solution for myopia in children. Myopilux helps correct myopia, but also controls its progression. Studies have shown that Myopilux reduces myopia progression by sixty-two percent. Myopilux is a trusted solution designed by international myopia experts for myopic children. Myopilux lenses, one of Essilor’s vision solutions to control children’s myopia, are recommended as Myopilux Plus for myopia progression of less than 1.00D per year and Myopilux Max for myopia progression of more than 1.00D per year.

Mayıs 2023