Ashley James

Ashley James

Rayban

Reality show star, DJ and celebrity life coach Ashley James is not among the celebrities who are often caught by the tabloids. However, this time Ashley James was seen walking near her home with her cute, little black dog in her mini denim shorts, white basic t-shirt with a rainbow pattern on it and cool and sporty sunglasses by Rayban. Ashley James looks great in Rayban sunglasses.

June 2023

Federer Enters Eyewear with EssiLux

EssilorLuxottica and Roger Federer have signed an exclusive licensing agreement for the design, manufacture, and worldwide distribution of eyewear between the Roger Federer (RF) and Oliver Peoples brands. The inaugural collection, developed under the combined vision of Federer and Oliver Peoples will launch in the Spring of 2024. The designs will take inspiration from their shared dedication to excellence in one’s craft and appreciation for understated luxury. “Roger Federer is a legendary athlete, a passionate entrepreneur, and a force in the worlds of fashion and lifestyle. Our shared values and his global influence makes him the perfect partner for us and for the Oliver Peoples brand. We’re looking forward to creating beautiful eyewear together,” said Francesco Milleri, Chairman and CEO of EssilorLuxottica. Roger Federer said: “I am thrilled to collaborate with Oliver Peoples. I’ve been a fan of the brand for years and have always appreciated their exceptional craftsmanship alongside timeless, elegant designs. I am looking forward for the debut of my RF eyewear collection in 2024.” Rocco Basilico, Ceo of Oliver Peoples, said: “We are excited to partner with Roger Federer. His prominence and cultural impact is legendary and reaches beyond the world of tennis. We very much look forward to what’s to come.”

June 2023

Davidoff Presents First Series

A year and a half after the license agreement signed in September 2021 between Austria-based eyewear manufacturer MPG and Zino Davidoff Group, Davidoff Eyewear presents its first eyewear collection for men bearing the Made in Italy label. The high-quality acetate and titanium frames in the collection promise perfect wearing comfort for every occasion. The combination of functionality and iconic design plays an important role in the development of the new models. Aesthetic sunglasses adorn the luxury brand’s portfolio and are reminiscent of La dolce vita (the sweet life) in the land of pizza, pasta and love. The most important model in Davidoff Eyewear’s first eyewear collection is Zino, the centerpiece of the collection and a tribute to the brand’s Founder, Zino Davidoff. The striking black acetate frame not only inspires the entire eyewear collection, but also represents elegance and confidence for the man of the world.

June 2023

Modo Acquires Lowercase Eyewear

Modo announced its acquisition of Lowercase, a Brooklyn, New York-based independent eyewear manufacturer. Gerard Masci founded Lowercase in 2016 on the commitment of quality craftsmanship in bold, retro designs. Modo said it will continue to bring the quality and design that Lowercase is known for while expanding the collection through Modo’s manufacturing prowess, according to an announcement from the company. Financial details of the acquisition have not been disclosed. Gerard Masci said, “I am excited that Lowercase will remain rooted in its approach to making frames in New York City. Modo has a strong track record of producing frames in Brooklyn which is what makes them such a unique fit for Lowercase and our customers. Modo is keeping the in-house manufacturing and brand Dna which has helped Lowercase stand out from the crowd while they will be able to leverage their resources to offer our customers an ever-broader offering.” Modo Group Ceo Alessandro Lanaro said, “Lowercase and Modo share similar N.Y.-based roots with an entrepreneurial spirit, craftsmanship and attention to design. The opportunity to bring an amazing independent brand into the Modo family was an exciting one and we are ready for the next chapter for both Lowercase and Modo.”

June 2023

L.G.R. and Ermanno Scervino Partnership

L.G.R. has created a unique capsule collection in partnership with Italian fashion house Ermanno Scervino, thus merging their values of high quality and Made-in-Italy design. The Reunion Metal Explorer model was chosen and has been designed in exclusive combinations of materials and colours. The ultra-light metal frame, enhanced by side flaps in acetate, comes in three versions: black and silver with smoke green lenses; gold, speckled Havana dark brown with smoke yellow lenses; black and gold with smoke green lenses. The materials are selected with extreme care and awareness: cellulose acetate is used for its intrinsic longevity and flexibility which allows the frame to adapt, over time, to the wearer’s face: stainless steel is used for its toughness and design possibilities: the Zeiss smoke lens guarantee 100% protection from UV rays. The capsule collection are available on the brand’s eyewear website and in L.G.R. stores.

June 2023

Face a Face Offers 4 New Model

Inspired by the Memphis movement, the Face a Face collection expands its range with four pairs of sunglasses. The sunglasses create a visual dialogue through the materials and colours used. For the new season, Face a Face designers continue to explore the Italian Memphis movement with four surprising and impertinent designs starring in this playful, poetic collection. It draws inspiration from the art movement that emerged in Italy from the 1980s, with the aim of reinventing it. Each of these innovative designs is permeated by a rebellious energy, offering a new look. From the rainbow-shaped, sculpted curves of bold Novva to the supercharged energy of subtle and extravagant Ashoka, this collection intends to reinvent reality and push its boundaries with magic and the improbable. The allusion to the Memphis movement is multiplied and expressed by a flamboyant palette: ultra-graphic materials contrasting with solid colours – enlivened as a game and a visual dialogue.

June 2023

Chanel Embalms 70s

For its 2023 eyewear campaign, Chanel is featuring iconic 70s musician Nile Rodgers as the face of the brand. Starring alongside Swiss model Vivienne Rohner and South Korean model HyunJi Shin, Nile Rodgers poses in front of the Karim Sadli’s camera in a seventies vibe that “pays homage to a cosmopolitan art scene and the queens and kings of the night encountered at disco parties and clubs.” In the campaign shots, Nile Rodgers stands out in his acetate Chanel Shield sunglasses with a thick black frame and full-width lenses, available in six color options, with the brand’s CC emblem on the temples. A pair of rectangular acetate sunglasses inspired by the brand’s classic handbags and leather goods are also featured in the campaign, while a pair of 70s-style round sunglasses with pearl temples and an eyewear chain also attracts attention. You can find Chanel’s new season sunglasses online or in selected boutiques.

June 2023

Versace Opens New Season

Versace presents its Spring/Summer 2023 sunglasses collection with the signature Versace House motifs: Medusa, Greca and Medusa Biggie. Versace makes its mark on summer with the Hypnotic Medusa model, VE2256, featuring a large butterfly form with a Medusa medallion and a sleek, thin temples. The model is available in gold-toned colors with sky blue internal mirrored silver lenses. The mask-style structure of the Winged Medusa model, VE2258, which extends to the temples, has a butterfly style and metal details, will completely change your style. The colors of the model include dark gray lenses with gold temples and dark gray lenses with mirror finish. The soft rectangular frame of the Endless Greca model VE2257 with all-metal, gold and matte black 3D Greca temples will fit your face perfectly. The model is nominated to be one of the most ambitious models of the season with its dark gray lenses with gold temples and yellow lenses with gold temples. Medusa Biggie VE4446, originally found in the sunglasses of the 1990s and made iconic by rapper Biggie Smalls, attracts attention with its original structure with metal hardware. The model is available in opal beige with dark orange lenses and black with dark gray lenses.

June 2023

Modern Icons by Persol

Persol presents its new campaign dedicated to the icons of the future. Persol’s culture, from the past to the present and from the present to the future, is presented this season in unique iconic designs. The inspiring new campaign, which captures the essence of what it means to be a true icon, was shot in the studio by Philip Gay. Expressing what is reflected with just a glance, different characters and styles, including the famous model Chiara Scelsi, are reduced to their purest form and brought to life in the form of iconic black and white portraits. The Tom model, a staple of celebrity style in the 80s, becomes the protagonist of the ad campaign in the new generation. The model will be the center of attention this season with its temples and extremely eye-catching pieces on the temples.  The tortoise pattern combined with distinctive metal parts and gradient polarized or monochrome Barberini® Premium lenses in Havana or black give the model a unique look. The metal bridge and sleek metal temples give Vico, the striking new panthos-shaped model, a modern attitude. Persol’s flexible hinges ensure that the Vico fits perfectly on the face. Available in classic Havana and gold or black and silver combinations, the iconic polarized brown or green Barberini® Premium lenses offer a superior viewing experience.

June 2023

UV Control Coating Prevents Glare

Providing 100% UV protection, Hoya UV Control coating absorbs UV rays on the front surface and prevents the reflection of UV rays on the back surface. In addition to preventing reflection, Hoya UV Control coating stands out with its antistatic structure that is resistant to scratches, dirt and water. UV is part of daylight and our environment. Unlike normal daylight, UV is invisible, no one knows it exists and the danger is hidden. UVA light (315-400nm) accounts for ninety-five percent of total exposure and penetrates the tissues – the deepest. UVB light (280-315nm) is partially absorbed by the cornea, with a small percentage reaching the lens of the eye. UVC light (200 -280nm) and UV Vacuum (<200nm) are absorbed by the ozone layer and do not reach the earth’s surface. There are natural UV sources from the sun as well as artificial sources in everyday life. UV rays, which trigger many acute or chronic diseases such as photokeratitis, retinopathy, cataracts and corneal diseases with prolonged exposure, are taken under control with Hoya’s premium anti-reflective coating UV Control coating.

June 2023