Karl Lagerfeld introduces a new, limited-run sunglass style as part of The Ultimate Icon collection. The edition is described as “fusing heritage inspirations with a contemporary aesthetic”, and offers a square-shaped silhouette which is equal parts polished, bold, and feminine. The sun style is crafted with an acetate frame-front with oblique. As added embellishment, the temples feature a glossy metal fan logo. The statement motif is inspired by the vintage fan accessory that Karl Lagerfeld was known to carry with him at all times in the ‘80s and ‘90s; it now appears throughout Karl Lagerfeld collections as a subtle nod to history while conveying a forward-looking spirit. The Ultimate Icon campaign and collection has been created to celebrate Lagerfeld’s life and unprecedented artistic creation, honouring the designer’s enduring impact and legacy, guided by his own mantra: “embrace the present and invent the future”. The sun style is available in four premium acetate colours of signature black and white, dark tortoise, petrol and lilac, and cyclamen and rose.

July 2023

Tom Ford sunglasses have always been an eye-catching option with their stylish designs and superior quality. This summer, you can feel both stylish and protected while enjoying the hot days with Tom Ford sunglasses. Tom Ford offers a sunglasses collection that pushes the boundaries in the summer of 2023. This collection, each of which draws attention with unique designs, features different frame styles and colors. In line with fashion trends, the elegant cat-eye forms Angelika and Juliette, the aviator-style Rex and the oversized Rosco sunglasses stand out. The wide range of sunglasses offers something for every style. If you are looking for a classic look, sunglasses in black or light shades can perfectly reflect your style. For those looking for a bolder style, colored lenses or patterned frames can create a striking look.

July 2023

Over the course of this year more than 350 opticians will come to Agordo, in the Belluno Dolomite mountains, for encounter with the Blackfin Experience. In an invitation to its clients to discover where and how its titanium eyewear are produced, Blackfin opens the doors of the Black Shelter – its CasaClima Work&Life-certified sustainable headquarters – completed in 2021 as part of the company’s 50th anniversary festivities. Inaugurated in 2022, the program is moving ahead in a more structured manner through visits that involve about 15-20 opticians at a time from key European markets, like Germany, Italy, France, Austria and the Nordic countries. Nicola Del Din, Blackfin Ceo, explains the experience “The aim is to tell the story of Blackfin’s history and production process. For the most part, we are inviting well-established opticians but are quite happy to introduce ourselves to prospective clients as well. No matter how often we tell our story and portray our product digitally and in photographs, seeing with their own eyes the place where our frames are designed and produced allows people to fully appreciate the authentic value of our eyewear. We hope to provide the opticians with an all-encompassing experience, by the end of which they become not only our friends but real brand ambassadors for us with their customers.”

July 2023

Vanni, Italy-based independent eyewear brand, has teamed up with journalist and lifestyle coach Francesca Senette to create an exclusive limited edition capsule sunglasses collection. The result of this collaboration, the Colours collection includes two new models, Cornflower and Iris. The capsule was launched at Viasaterna, a contemporary art gallery in Milan. As a brand that has always had strong ties with the art world, Vanni chose a special launch venue. A commitment cultivated for more than a decade thanks to the international Autofocus competition, which has rewarded more than 40 young artists since 2009, and which is now realized by bringing artistic content inside eyewear and thanks to the collaboration with Artissima, the international contemporary art fair in Turin where the artists of the future are discovered. A special yoga class is provided as a gift for the capsule launch, which can be followed on social media or on the website.

July 2023

Emporio Armani continues its sustainability journey with a new line of sunglasses featuring eyewear made from bio-based acetate, a material with at least 54 percent bio-based carbon content. The collection pieces are presented in special packaging made from recycled materials, including polyester. Featuring two sun models with a striking and modern design, the range once again proves the brand’s commitment to protecting the environment. The masculine design of the square EA4197 with a flat, double-bridge front and rectangular lenses is reminiscent of aviator style with a modern twist. The model is ready to meet fashion lovers with transparent gray frame with dark gray lenses and Havana with brown polarized lenses. The sun model EA4203U, which comes in an oversized form designed for women, is made of bio-based acetate with at least 54 percent bio-based carbon content. The cat-eye shaped frame contrasts with the injected temples in a chain design showcasing the eagle-shaped metal logo. The model stands out in Emporio Armani’s new collection with its bright color alternatives, Havana with black temples and black with black temples.

July 2023

Rodenstock Group has announced its results for the financial year 2022. Driven by what it describes as continuously growing demand for its B.I.G. Vision® product portfolio of biometric progressive lenses as well as the successful launch of its new B.I.G. NormTM lens range in 2022, the group increased consolidated pro-forma net sales to 505 million euros (previous year 486 million euros on a like-for-like basis). Rodenstock’s B.I.G. Vision® strategy remains at the core of the group’s ambition to lead the paradigm shift in individual lenses and continue its transformation to become a leading lenses Med-Tech company. With its patented DNEye® technology, the company has further expanded its international business and its offering of individual biometric lenses in 2022. The acquisition of Indo Optical, which closed in September 2022, and the sale of its eyewear business to De Rigo, which was announced in December 2022, enable Rodenstock to fully focus on commercial effectiveness, global expansion and further lenses innovations over the coming years.

July 2023

Quickly adapting to any light, anywhere, the specially developed Seiko Sensity 2 photochromic lenses deliver the most reliable vision performance in any light conditions. It precisely adjusts the tint of the lenses using intelligent Stabilight Technology, which keeps the tint of the optical lens constant regardless of temperature, humidity or UV levels. Seiko Sensity 2 photochromic lenses act as sunglasses, quickly adapting to the environment in all weather conditions and light. Seiko Sensity 2 offers almost twice as fast lightening and darkening compared to the current Sensity. Protective and very comfortable to wear, Sensity 2 provides uninterrupted UV protection by darkening up to category-3 level outdoors with 3 different intense and natural color options. It protects eyes from overexposure to light in indoor and outdoor environments. While it prevents glare and provides 100% UV protection outdoors, it darkens 2 times faster indoors, providing excellent wearing comfort. Seiko Sensity 2 combines advanced photochromic technology with an impeccable design to help you see comfortably from the moment the sun shines.

July 2023

After selecting the lens that best suits your prescription values and lifestyle with the guidance of ophthalmologists and opticians, it’s time to complete your vision with the right coating. With 80 years of experience in optics and vision technologies, Hoya has been awarded the ‘most durable’ and ‘longest lasting’ coating award as a result of a study conducted by an independent research company with its 3-year warranty Hi-Vision LongLife coating. With Hi-Vision LongLife coating, you can eliminate all disturbing effects on optical lenses, from scratches, dirt and reflections to fingerprints and light reflections. Hoya Hi-Vision LongLife coating, a premium quality multi-layer coating that keeps optical lenses safe, provides excellent performance for many years due to the special combination of layers. The award-winning coating features durability, scratch resistance, dust and oil repellency, anti-reflective properties, as well as UV Control and BlueControl anti-reflective properties for visual acuity. Independent research shows that the Hoya Hi-Vision LongLife coating provides up to 30% more scratch resistance and is 75% easier to clean than competitive products.

July 2023

Children need clear vision, impact protection, eye protection from the sun and lightweight & thin lenses. Hoya PNX Kids children’s lenses have been developed to meet the lens requirements of children. Children can be careless while playing. It is therefore important to protect their eyes at all times of the day. The lenses of active children should be protected from everyday activities that can cause bumps or scratches. Hoya PNX Kids children’s lenses are impact resistant, extremely robust and virtually unbreakable. Thanks to such features, Hoya PNX Kids are specially designed for children. Knowing very well that vulnerable and sensitive eyes need protection from harmful UV rays just like the skin needs sunscreen to prevent sunburn, Hoya has produced Hoya PNX Kids children’s lenses based on the idea that 80% of a person’s total lifetime UV exposure occurs by the age of 18.

July 2023

La’bella, one of the leading brands of Optik Dünyası, aims to carry its success in the colored contact lens market to the field of transparent contact lenses. The basic principle of Optik Dünyası is to take responsibility for people and to offer the most comfortable products for our most valuable sense organ. La’bella, with its comfortable wear all day long, the colors closest to the real eye produced with the latest technology, 40% water content and extra oxygen, has become the brand that its users prefer again and again.  Inspired by this satisfaction rate, La’bella launched the new Soft Clear contact lenses with extra moisture technology MPA in transparent contact lenses with great excitement. The growing La’bella family has expanded its product range to include solutions, color contact lenses and transparent contact lenses. The optical world is one of the leading companies in the colored contact lens market and manages to respond to every need from the B2B online site in order to carry out the sales and after-sales operational process faster, error-free and with minimum problems.

July 2023