EssilorLuxottica and Jimmy Choo announced that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Jimmy Choo Eyewear. The agreement will be effective from January 1, 2024 until December 31, 2028, with an automatic renewal option of an additional five years. The first collection under the agreement will be available on the market from Q1 2024. Francesco Milleri, Chairman and Ceo of EssilorLuxottica said: “We are excited to embark on this new journey with Jimmy Choo, a pioneer in the art of celebrity styling and the global luxury business. Together, we will design innovative luxury eyewear collections that will embody the best of the brand’s artistic vision and signature glamour. In turn, our collaboration will further strengthen the high-luxury segment in the eyewear category.” Hannah Colman, Ceo at Jimmy Choo commented: “We are thrilled to be partnering with EssilorLuxottica combining our shared expertise in accessories and eyewear categories to bring to life the essence of Jimmy Choo’s glamorous and confident aesthetic.”

August 2023

In a multidisciplinary collaboration with El Silencio Ibiza, the beach club in the heart of Cala Molí, Gigi Studios has created a pop-up store. Three new sunglasses from the Spanish brand will be on display. Inspired by the sky colors of the Ibiza sunset, the capsule collection of three exclusive sunglasses models will be on sale at El Silencio Ibiza throughout the summer. An impressive artwork curated by Gigi Studios will also be on display. The sunset, the transition from day to night, the island’s duality of tranquility and exuberance, reflect the creative concept of the collaboration. Designed by architect and interior designer Isern Serra, the pop-up store, whose colors and materials are reminiscent of Ibiza’s sunsets, will sell the new capsule collection by Gigi Studios, as well as brand’s the most popular sunglasses.

August 2023

French fashion house Jean Paul Gaultier has teamed up with Nigerian singer Burna Boy to pick two archival styles from the 1990s and redesigned them in a modern way. With their heart-shaped accents, red lenses and sleek oval frames, the limited edition sunglasses nod to the Grammy-winning artist’s latest album Love, Damini. Both sunglasses are available in four color options. Jean Paul Gaultier and Burna Boy also present a campaign of 90s-esque images shot by London-based photographer Marcin Kempski. Designed by Daughter of Lama, the set pays homage to retro music videos with colorful graffiti. The campaign visuals feature Burna Boy in a dazzling red suit, chunky jewelry and new Jean Paul Gaultier sunglasses. The two limited edition models, available in four different color options, ideally celebrate Burna Boy’s latest award-winning album Love, Damini, especially with their heart-shaped details and red lenses.

August 2023

Mido, set to take place at Fiera Milano Rho February 3rd to 5th 2024, launches its new worldwide communication campaign: ‘The Eyewear Universe’, created by combining human creativity with the innovative power of Artificial Intelligence, the first trade show campaign to be developed with this technology. Mido President Giovanni Vitaloni stated: “Mido has consistently ridden, and often anticipated, the wave of new trends, not only in the eyewear industry. It altered the traditional concept of trade fairs, transforming itself into a truly global event, in terms of the exhibits and the happenings around them and also in the area of continuing education (like the Otticlub meetings, available year-round on line). It has consistently put its trust in technological and digital innovation and was one of the first shows in the world to develop an app to be used at the fair and to employ augmented reality in an ad campaign. Today, we welcome the opportunity that Artificial Intelligence offers us to explore the new frontiers of visual communication, knowing full well the extent to which human creativity is irreplaceable and that understanding the new technologies means knowing how to manage them intelligently.” The claim chosen for the campaign is ‘The Eyewear Universe’, presented graphically through spheres that shape the images and are part of a new universe. Planets of different sizes and colors create the backdrop for iconic style personalities, helping to create a fantastic world: of eyewear.

August 2023

Porsche Design Eyewear and brand ambassador, American actor and car racer Patrick Dempsey, deepen their ongoing collaboration since 2021 with a new collection. The new limited edition collection, Porsche Design Eyewear by Patrick Dempsey combines aesthetics and functionality, embodying the values that the two partners share. The sunglasses P’8965 and the optical frames P’8754 captivate with refined and timeless understatement, that nevertheless makes an unmistakable fashion statement. The unusually sophisticated material that the collection uses — carbon — reflects its motorsports DNA in its purest form. The newly developed temple is a made with a combination of carbon fiber, stainless steel and rubber. This gives the frame lightness, aesthetics and a perfect fit. The slim and athletic temple design offers an interesting contrast to the more striking front, which features a distinctive double bridge that brings additional volume into the design. Due to its strength and durability, the innovative material that the temple is made of, carbon fiber, guarantees the frame’s performance even under the harshest conditions.

August 2023

Following the decision of Mr. Gerd Graehsler to step down from the roles of Cfo and Manager responsible for preparing the corporate accounting documents of Safilo, pursuant to art. 154-bis of Legislative Decree no. 58/1998, the Group has nominated Mr. Michele Melotti, effective from 28 August 2023. The appointment, approved by the company’s Board of Statutory Auditors, took place in accordance with guidelines laid down and discussed by the Board of Directors in 2021 with regard to top management nominations, and in line with the rules of conduct stated in art. 21 of the company bylaws. Regarding the transfer of the Longarone plant, Safilo has also announced that negotiations are at an advanced stage with businessman Carlo Fulchir, a solution which, together with the potential and previously announced agreement with Thélios, would allow the preservation of company know-how and total relocation of the current 458 workers.

August 2023