J.F. Rey is Modern and Refined

Jean François Rey presents an innovative line that embodies the natural strength and distinctiveness of its Dna. The line features a groundbreaking optical frame for men that combines titanium, stainless steel and carbon in unprecedented thicknesses, showcasing intricate craftsmanship and advanced technical sophistication without sacrificing style and elegance. The men’s sunglasses intertwine exceptional materials and sophisticated palettes, while the women’s styles exude a chic and glamorous 70s vibe.

September 2023

Two New Styles by Vera Wang

Vera Wang Eyewear has launched two new styles, Jules and V606. Jules, an oversized cat’s eye, is characterized by its unique stem design, bold shape and modern touch that will add elegance to any outfit. The V606 offers a sleek and sophisticated look with its micro, rectangular metal frame. Staying true to the latest trends, this unisex design is available in black, ivory and French charcoal yellow.

September 2023

Significant Donation by Kering Eyewear

Kering Eyewear, the owner of Maui Jim, is extending support to the Maui community in the aftermath of the devastating wildfires that have struck the town of Lahaina, where the Maui Jim local store and office stand. Kering Eyewear and Maui Jim are making a donation to the Hawaii Community Foundation’s Maui Strong Fund as an immediate contribution to assist those affected by this disaster and support in the rebuilding efforts of those impacted by the wildfires.

September 2023

Easy Adaptation with the New Id Workstyle V+

With the widest range of options to meet different needs at close and medium distances, Hoya’s new iD WorkStyle V+ provides excellent visibility when switching between tasks and locations, allowing the user to adapt quickly. In today’s environment, we look at digital displays more and more at close and medium distances. Hoya’s new iD WorkStyle V+ lenses are the perfect solution, offering a more comfortable viewing experience. We may have to tilt our head to see digital screens such as computer screens clearly, or we may damage our neck structure as we get closer to the screen. iD WorkStyle V+ lenses are designed for comfortable vision and natural posture when using digital devices and reading.

September 2023

Understated Elegance by Giorgio Armani

Giorgio Armani’s iconic models represent understated elegance in the new collection. This season, Giorgio Armani stands out with AR8184U, a men’s sun model with a rectangular design enriched with acetate frames made with 67% bio-based carbon content and original Havana colors. The model attracts attention with its laser-engraved Giorgio Armani logo on the temples and its thick profile. AR6146 takes its place in the collection with a sophisticated minimal silhouette. The clear line of the model’s bridge contrasts with the curved, partially open, round gold-colored metal frame.

September 2023

DEG Opens First Store in Paris

Design Eyewear Group opens their very first flagship shop DEGree in the heart of Paris, near their Parisian office. The Ceo, Lars Flyvhom, “We have long sought a space where we could merge our new Paris sales and design office with our first flagship store. We are truly excited about the prospect of consumers and customers immersing themselves in the essence of our brands within a single physical environment. Moreover, we look forward to extending invitations to customers for events, meetings, and presentations in such exquisite surroundings” said about this milestone.

September 2023

Trussardi is Ready for Fall

Trussardi presents its Fall/Winter 2023 eyewear collection. Using high quality materials, the collection includes styles crafted with impeccable Italian expertise and know-how in stainless steel and acetate, with temple designs adorned with the Trussardi logo or emblem. The new collection will be available from September 2023 and includes 36 optical models-19 men’s and 17 women’s-and 29 sunglasses-17 men’s and 12 women’s. Two luxurious limited-edition runway sunglasses models will be added.

September 2023

Winner’s Club Ready to New Season

Winner’s Club, which is within the body of Efor Optik and which is highly appreciated with its optical and sunglasses collections specially prepared for men, is launching its new season products. Offering ideal alternatives for men, Winner’s Club promises comfort and convenience to its users with its new designs specially prepared for men who care about elegance and sophistication. The models in the new collection of Winner’s Club brand display a sporty and noble stance with their stylish metal temples and eye-catching frames.

September 2023

100% Optical celebrates 10 years

100% Optical has announced that registration will open in September for the next edition, which will take place from February 24-26, 2024. The organizers are preparing to celebrate the 10th anniversary of the show in the UK. Launching plans for the 2024 show, the organizers announced that 100% Ophthalmology will make its debut at ExCeL in London as a concurrent event during the show. 100% Ophthalmology will offer visitors a range of opportunities to connect and network with the rest of the optical community. The event will be free for ophthalmic surgeons and their teams to attend and a special educational program will be offered at the event.

September 2023

Gentle Monster x D’heygere is Like Jewels

Gentle Monster and Paris-based D’heygere collaborated for a joint eyewear collection. The three-model collaboration sees D’heygere’s refined accessories incorporated into enhanced frame structures. The first pair features petite oval-shaped lenses with silver borders embellished with diamond earrings that glisten through wear. Secondly, the duo’s statement-making black frames boast oversized perimeters and tinted lenses, while silver rings enhance the temples with orange, pink, and green gemstones. Finally, a tiara-inspired pair receives an ornamented facade, completing the collection with timeless beauty.

September 2023