Seiko has developed Seiko Anti-Fog Cloth for eyeglass wearers who wear masks or who have vision problems due to fogging on eyeglass lenses during sudden temperature changes. Seiko Anti-Fog Cloth solves the problem of fogging on optical lenses, allowing users to have extremely clear vision and a comfortable view without fogging. Seiko Anti-Fog Cloths will soon be available for eyeglass wearers in all optical stores. Specially developed for Seiko optical lenses, Seiko Anti-Fog Cloth offers a definitive solution to the fogging problem of eyeglass wearers with an active lifestyle during the day. Seiko Anti-Fog Cloth is effective for 24 hours and has 150 uses. Seiko Anti-Fog Cloth cleans your glass coatings without damaging them and eliminates the problem of fogging.  Thus, you can enjoy clearer vision and higher performance by adapting to every season of the day.

October 2023

In the last decade, more and more electronic devices have entered our lives. With the development of technology, many of us are using smartphones and tablets more frequently. Today, our eye health is deteriorating rapidly thanks to the digital screens we spend long hours on. While there is no chance that our digital usage rates will decrease for a while, Seiko SmartZoom, which has a single-focus glass technology developed by Seiko Optik, helps support the eye muscles in intensive digital device use. Seiko SmartZoom supports the user through the rigors of digital device use by providing a comfortable view and smooth transitions between focal lengths when looking closely at screens. Extremely thin and lightweight with a 360° inner-aspheric surface structure, Seiko SmartZoom offers a wide field of view and outstanding image quality. In particular, SmartZoom allows for closer and easier viewing of screens without straining the eyes.

October 2023

Born in 1959 from a big dream, Hally & Son is renowned for reinterpreting timeless style and elegance with a modern approach. Artisan craftsmanship and tradition are blended with high-quality materials and cutting-edge technology under the impulse of the creative thinking that characterizes the fashion industry. The retro-classic style revives its original values with timeless shapes, highly precious materials and attention to detail. High-quality models using different top materials such as titanium, real horn and acetate form the basis. Hally & Son represents the ultimate expression of versatility and timeless elegance, which has always distinguished its creations. Hally & Son’s eyewear is created for those who value aesthetics, quality and unique details in every aspect of life, demonstrating that the passion for beauty transcends everything

October 2023

With a minimalist and classic design philosophy, Tom Ford eyewear is inspired by the past and crafted in a modern way to create timeless designs. This is clearly demonstrated by the designs, colors and textures of all the eyewear collections so far. Without the use of ornate and flashy details, Tom Ford eyewear is recognized by its fans for its exclusive designs, craftsmanship, attention to detail, innovative combinations of premium materials and a smart mix of luxurious colors. Cecil, Kaya and Guinevere sunglasses and FT5913-B and FT5958-B optical frames are some of the styles in a variety of colors made using a biodegradable and bio-based acetate composed of raw materials including cellulose acetate and a plasticizer. The Tom Ford eyewear collection is aimed at those who have personality, self-confidence, sophisticated taste, love elegance, classic style and at the same time are looking for luxurious and exclusive accessories. The distinctive designs of Tom Ford glasses with sharp lines are a fashion statement of assertive beauty, confidence and independence.

October 2023

Seiko 1.57 As Scc, with its high abbe value, provides clear vision and functional wearing comfort thanks to its thin aspherical design and high quality materials and coating. The Seiko 1.57 As Scc, which can be easily bent and fitted thanks to its special tensile strength, adapts to every frame type. Thanks to the Seiko SuperCleanCoat (Scc) coating, Seiko 1.57 As Scc offers long-lasting water repellency, scratch resistance, strong grip and antistatic function; dirt, dust and moisture-free. Conforming to ISO 8980-3 standard, Seiko 1.57 As Scc offers 100% protection against UVA and UVB up to 400 nm. Especially in winter, rainy and cold weather, user comfort is increased thanks to its vapor and water repellent structure.

Ekim 2023

Moncler sunglasses are part of a luxury fashion brand founded in 1952. Based in Italy, Moncler sunglasses combine style with ongoing technology to combine extreme needs with everyday city life. Moncler sunglasses continue the ‘fashion phenomenon’ aimed at young consumers. Part of the luxury sector, Moncler sunglasses reach an international audience by combining the brand’s heritage with innovative, versatile and timeless designs. Moncler sunglasses use only the purest materials, resulting in product quality and innovation, with the ability to set new trends while maintaining the brand’s hallmarks.

October 2023

Labella’s new transparent contact lenses Soft Clear, on which Optik Dünyası has been working with great excitement, enthusiasm and discipline on all titles from the brand’s logo to its identity for a long time, are now available for sale. La’bella Soft Clear, produced with MPC Polymer technology, which offers extra moisture, one of the biggest expectations in transparent contact lenses, aims to meet all the needs of contact lenses by fixing the reliable brand identity created by La’bella colored contact lenses and adding new ones to the loyal La’bella users. Focusing on customer needs, the company generously uses all its know-how and investment for its new brand La’bella Soft Clear. The new La’bella Soft Clear contact lenses, which you can wear comfortably all day long, protect harmful rays with UV protection and meet all expectations for eye health with their thin edge technology and extra soft structure. La’bella Soft Clear solves myopia and hyperopia defects by offering clear and sharp vision with the highest optical quality. La’bella family wants to offer a unique experience to its users and include them in its story with a strong bond.

October 2023