Vogue Eyewear unveils its Fall/Winter 2023 collection. The new collection, which will bring out your style in the best way from daily city life to casual looks, stands out with thick profiles, soft transition designs and transparent tones. From extraordinary modern lines to classic and elegant models, the collection offers perfect and unique looks and blends vintage and modern looks with its special embroidery and comfortable frame structure. Cosmopolitan yet playful, the light metal frame VO4282S stands out with its modern flair. With its geometric shapes and bold colors, the model offers a fresh, vibrant and extremely stylish look. With adjustable handles that combine elegance and comfort, the model comes in bold colors such as bold blue, playful fuchsia and light purple. The colors of the VO4284S in the new Vogue series combine elegance and glamour. The flat metal frame is complemented by sleekly shaped handles, lending an air of luxury to this chunky and large design. The metal-toned frame with feminine color accents and trendy gradient and polarized lenses add a glamorous touch to the style.

October 2023

Hoya, which stands out with its superior technology and innovation power in the global optical market, is waiting for you at its booth between November 23-26, 2023 to introduce its new technologies at Silmo Istanbul, the biggest meeting point of the sector. Hoya is pioneering exciting new technologies in the world of optics with Myosmart, which slows the rate of myopia progression in children by up to 60% when diagnosed early, and smart solutions that offer comfortable vision in the digital world. For 80 years, Hoya, the global giant of the optical industry, has been offering its users smart solutions that adapt to your lifestyle and daily activities with personalized optical lens options. Hoya is preparing to create a powerful solution for Turkish children with its new technology Myosmart, which allows slowing down the rate of progression of myopia, which increases with the effect of digitalization and is frequently seen even at a young age, and brings its innovative technologies together with industry professionals. Hoya, which develops solutions to vision problems with more than 70 patented products in the light of Japanese technology, leads the market with its smart products developed for eye problems developing in the digitalizing world. We are waiting for you to our Hoya booth in Hall 5, Hall D6 at Silmo Istanbul Fair to get more information about optical glass options with Hoya advantages.

October 2023

According to the World Health Organization’s 2020 estimates, about 30% of the world’s population is myopic, and by 2050 this figure will reach 50%. This means that half of the global population, or an estimated 5 billion people, could be affected by myopia by 2050. Myopia is a global concern. Children under 10 years of age are at risk and the annual rate of myopia progression is highest in children under 10 years of age. A child with one myopic parent is about 3 times more likely to become myopic, and a child with both myopic parents is about 6 times more likely to become myopic. Hoya introduced Miyosmart, which slows the rate of myopia progression in children by 60%, to the Turkish market in June 2023. The Miyosmart lens is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in 2014 in collaboration with the Hong Kong Polytechnic University. With non-invasive D.I.M.S. technology, Miyosmart corrects visual impairment over its entire surface to slow the rate of myopia progression. For the children who are the guarantee of our future, Hoya is calling on all parents to fight against myopia in children by introducing Miyosmart, the smart way to fight myopia, to the Turkish market.

October 2023

Arıkan Group took its place in Silmo Paris, one of the biggest fairs of the optical and eyewear industry, with Lee Cooper brand. Blending energetic designs with high quality production techniques, Lee Cooper was the center of attention of the fair with its eyewear models reflecting its young, dynamic and innovative lifestyle. First organized in 1967, Silmo Paris took place in Paris Nord Villepinte on September 29-October 2. Arıkan Group exhibited in the fair with its Lee Cooper brand, which blends energetic designs with quality production techniques, and received full marks from the participants with its dynamic stand. Hosting 900 global exhibitors from 42 countries, Silmo Paris brought 1,500 brands together with more than 27,000 visitors. Bringing together the giants of the optical and eyewear industry, the fair showcased a wide range of eyewear groups, from sustainable innovations to the latest technology trends, from elegance to modern designs. In 2017, Arıkan Group added the Lee Cooper brand to its portfolio and continues to invest in the optical and eyewear industry. Lee Cooper, a pioneering brand in the sector, reflects the energetic and innovative lifestyles of young people in its designs and becomes the center of attention with all the collections it introduces. Arıkan Group Chairman Mahmut Arıkan said: “Lee Cooper, which blends energetic designs with quality production techniques, continues its success with its eyewear collections at nearly 800 sales points in Turkey and opens to export markets. With its wide collection of women’s, men’s, unisex and children’s models, it allows us to offer alternatives for different ages and lifestyles. Optical and sunglass frames that perfectly fit every face type are produced in different sizes according to face shapes. We showcased the latest collections of Lee Cooper, which stands out with its vibrant, energetic colors and models, at Silmo Paris. It was an honor to be side by side with the leaders of the optical and eyewear industry at the fair and to represent our country.”

October 2023

Fleye Copenhagen launches Materials, a new collection for the Fall/Winter 2023 season. Materials represents a bold journey into a variety of materials that pushes boundaries and reshapes the aesthetics of traditional eyewear. With the new collection of eighteen precision-engineered eyewear frames, Fleye Copenhagen blends its unique competence with the finest materials available in the industry to offer unparalleled comfort, flexibility and elegance. With Materials, the brand continues to reshape the boundaries of understated design, showcasing the idea that true elegance lies in subtle subtleties and the exceptional caliber of the materials used. The frames in this collection prove the brand’s commitment to delivering eyewear that stands the test of time while exuding a sophisticated fashion essence.

October 2023

Hoya is bringing Hoya Anti-Fog cloth to optical centers soon by completing R&D studies for eyeglass users who wear masks and complain about the fogging problem. Hoya Anti-Fog Cloth, developed as a solution for users who are looking for a solution to the problem of fogging, especially with Hoya lenses, protects the optical lenses from fogging and ensures that the vision of the users is sharp and clear and that they can continue their daily lives comfortably. Hoya Anti-Fog Cloth makes wearing masks, indoor-outdoor transitions, consuming hot drinks, outdoor sports and cooking much more comfortable. When humidity increases, water molecules condense and stick to the glass surface, causing intense fogging. Hoya Anti-Fog Cloth prevents fogging and keeps the glass surface evenly clear. Hoya Anti-Fog Cloth, which gives much better results with the quality of Hoya lenses, offers a definitive solution to the fogging problem of eyeglass wearers with active lifestyles. Effective for 24 hours and with 150 uses, Hoya Anti-Fog Cloth cleans your lens coatings without damaging them and eliminates the fogging problem.  So you can enjoy clear vision around the clock, in any environment.

October 2023

Prolonged exposure to blue light causes side effects such as headaches, blurred vision and tired eyes. Hoya BlueControl, developed to protect against the negative effects of blue light, which can cause serious harm to people of all ages who spend long hours in front of digital devices, allows the use of digital devices to be safe. The Hoya BlueControl coating, which minimizes the symptoms associated with the recent increase in the use of digital devices, protects the eyes from the harmful blue light emitted from these screens if too much time is spent in front of digital devices. This harmful blue light reaches the back of the eye, especially if it is perpendicular to the eye, and causes deformation of the retina. This can lead to blindness and yellow spot disease in case of prolonged exposure. Recommended for people who are heavily exposed to digital devices today, Hoya BlueControl reduces harmful blue light and minimizes glare from digital screens. It offers more comfortable vision and prevents eye fatigue.

October 2023

Modo Eyewear has announced the launch of its latest collection, Legacy. The new collection features six new styles that combine Modo’s signature lightness and progressive spirit. Also building on their renowned attention to detail, each frame features a visible metal wire core in the temple with the same decorative ribbed metallic finish. The new versions include two slim frames in classic shapes; the sleek unisex pantos shape 8001 and the slim-framed square shape 8004. For men, style 8000 is a square shape with a straight upper brow, while style 8005 is a full square frame with thick straight lines and thick corners. Modo is also launching the playful oval cat-eye women’s frame 8002, with softer shapes, and the bolder unisex frame 8003, designed with a rounded silhouette with edging. The color range includes a subtle palette of blues, greens, browns and grays, as well as soft, trendy variations such as crystal, green pearl and lavender. For those looking to make an impact, the color options also include bolder shades such as bright green and electric blue.

October 2023

Off-White, the luxury fashion brand founded by Virgil Abloh, has taken the fashion world by storm since its inception in 2012. From its distinctive diagonal lines to its bold graphics, Off-White has established itself as a leader in the fashion world. In recent years, the brand has quickly become a must-have accessory for fashionistas around the world in the eyewear industry. Off White eyewear is known for its unique and distinctive designs that stand out from the crowd in the eyewear industry. They don’t just focus on traditional shapes and styles; instead, the brand uses its avant-garde approach to fashion to create sunglasses that push the boundaries of what is possible. Off-White sunglasses are also unisex, with styles that anyone can wear, regardless of gender.

October 2023

Seiko, which meets with its business partners at the Silmo Istanbul Optical Fair held in November every year, will take its place at the Silmo Istanbul Optical Fair between November 23-26, 2023 with its innovative technologies. With more than 100 years of experience and innovative technology, Seiko, which has a big and strong place in the sector, is waiting for you to share product information, technologies and campaigns full of advantages at its booth at Silmo Istanbul Optical Fair. Seiko Optik offers the best vision performance to its users with the world’s ‘thinnest’ glass and adapts to every frame type with its aesthetic design. Offering vision performance guarantee in the Progressive lens group, Seiko provides advantages and benefits to its users with superior surface treatments and coatings. The Indoor product group maximizes the vision experience by providing easy adaptation, comfort and superior vision at any distance, especially for eyeglass wearers working indoors. To get detailed information about all these product information, technologies and advantages, Silmo is waiting for its visitors at the D8 stand in Hall 5 of the Istanbul Optical Fair.

October 2023