Novax and Zeiss stands dazzled again at Silmo Istanbul Fair held at Istanbul Expo Center between 23 – 26 November 2023. Beta Optik was again the favorite of the fair with the aesthetics of Novax and Zeiss stand areas, friendly service and high technology products. The increase in the participation of domestic and foreign professionals, distributors, business partners and opticianship students was a promising development for our sector. As Beta Optik, we continue to take firm steps forward in the national and global market with our Novax brand. We continue to move forward with our laboratories that we have specially created for our production and with an effective business model, and we increase our service and product quality day by day with the use of technology more and more. We would like to sincerely thank all the visitors who did not leave us alone at the fair and did not spare their interest and support. With this support, we continue our work with excitement to achieve greater success. Producing is a love and we are pursuing a greater love in Turkey. That is why we always start with the same promise. Production is a love, Turkey is a greater love.

December 2023

A|X Armani Exchange’s brand new sunglasses collection for the Fall/Winter 2023 season reveals the brand’s positive energy with new textures and gradient-effect colored stems. The brand’s iconic “Bolt” symbol engraved on the thin metal temples emphasizes A|X Armani Exchange’s contemporary approach. Embracing the fashion of the future, A|X Armani Exchange plays with ultra-light half-frame models, trendy shapes and distinctive cuts to create a unique blend of functionality and style.  Featuring a face-hugging design, the sporty model AX4137SU stands out with a dynamic and assertive profile. The tapered handles with the A|X logo and the ability to adapt to all faces ensure optimum comfort. It is available in two color options: a crystal frame with orange mirrored lenses and matt orange gradient grips, and a gray frame with silver mirrored lenses and gray grips. Sleek and contemporary in style, the new cat-eye shaped sunglasses AX4140S are adorned with the brand’s 3D metal “Bolt” logo on the thin temples. The front is made from a partially bio-based injection derived from renewable resources and contains at least 59% plant-derived carbon, highlighting the brand’s commitment to sustainability.

December 2023

This season’s Burberry Fall/Winter 2023 eyewear collection is inspired by its British heritage. The collection presents Modern British models brought to life with reinterpreted iconic Burberry codes. Oversized silhouettes, thick frames with thick stems, cut-out lettering that revives Burberry jewelry, lightweight styles and textured stems inspired by the quilting of the Lola bag. The men’s collection features classic shapes with textured three stripe detailing, as well as large silhouettes with statement-making rubberized logos. The collection also reflects the brand’s commitment to using bio-based materials, reducing the use of fossil-based resources. The unisex model BE4416U, made from recycled acetate with Carbon Regeneration Technology (CRT), is another standout piece of the collection. Featured in the brand’s Fall/Winter 2023 campaign, these sunglasses feature a thick, straight brow line, a unique keyhole-shaped bridge, and elegant metal details with meaningful brand symbols such as the Burberry logo and ‘Knight on Horseback’ adorning the unusual silhouette. Color options include a dark Havana frame with dark grey lenses and a transparent blue frame with silver-toned grey mirrored lenses.

December 2023

Dolce&Gabbana presents brand new sunglasses styles. The brand’s curved and futuristic in design, the mask-shaped sun model DG2298B captures the essence of the 2000s. The letters D and G on the sides of the front, designed with sparkling crystals, make this frame from the Diva collection highly original. In addition to the classic black color option, this unique model is available in eye-catching pink and elegant white. In the DG4446B model, the bold volumes of the geometric, acetate front are matched by elegant metal double stems with the DG Crossed maxi logo embellished with crystals. Part of the Diva collection, the sunglasses are available in all-black with mirrored lenses, black with silver temples and havana with gold-tone temples. The vintage-inspired sun model DG4448 from the Logo collection draws the eye with its large oval shape with thick acetate frames. The DG Crossed logo on the wide stems is available in gold for the Havana color version, silver for the Italian tile blue version, and tint for the black and red options.

December 2023

For Fall/Winter 2023, Arnette steps into a new world of more responsible design, exploring the infinite possibilities offered by alternative materials. Featuring frames designed with 95% recycled plastic materials, the new eyewear collection radically redefines the field of efficient creativity. Available in classic black, the new recycled models take their place among the bio-based models in vibrant colors, offering users countless options. Designed to meet the expectations of fashion lovers, the Arnette N2 collection returns with unusual, eye-catching models that you will never want to take off and that you can wear alternately. Get ready to liberate even more this season with new eco-friendly models born from the collision of creativity and colors, powered by unlimited imagination. This season, cult silhouettes meet breathtaking low profiles, while soft lines lean towards retrofuturism and return to the cyber punk curves of late 90s street style. It allows you to imagine old street style keeping pace with today’s fashion. The N2 Collection combines vibrant gradient colors, cylindrical lenses and eye-catching handles.

December 2023

Innovative German brand Lithe Eyewear launches its new releases for the winter season. Lithe combines sleek design with lightness with its new models.  Both models are a testament to Lithe’s innovative spirit. Model 16042, designed for women, is made of beta titanium with a patented nylon temple and bio-based acetate, embodying lightness, flexibility and a touch of futurism. Its seductively feminine lens shape is accentuated by four color interpretations, making it a pleasure to wear. Frame 16041 has a bold lens shape, it features the line between a contemporary urban look and a retro-inspired aesthetic with a modern, sporty twist. Lithe uses its patented nylon fixture for standard lens fitting, ensuring a time-efficient technical execution. The inclusion of IP coating and bio-acetate underscores Lithe’s commitment to quality. With its new releases Lithe focuses on the wearer, creating designs that are urban, tasteful and pragmatic, in tune with today’s needs. They blend aesthetics and utility, accentuating the wearer’s personality without dominating it.

December 2023

With the 2023 Fall/Winter campaign, Danish eyewear brand Lindberg introduces its new visual identity. The slogan “Visionary by design” underpins the essence of Lindberg, which is visionary, innovative as well as masterful design. The cornerstones of the Danish brand – design, innovation and individualization – thus remain. The transformative visual journey aims to address new target groups in a sophisticated, contemporary and differentiated manner, leaving a lasting brand statement. The campaign skillfully enhances the presentation of their products, all the while emphasizing the brand’s understated luxury and unique design characteristics. In this campaign, the spotlight shines on personalization, with a careful attention to pose, composition, artistic guidance, and casting, all designed to genuinely captivate the audience. The primary objective is to capture unfiltered human emotions through intimate photography, with a strong emphasis on diverse personalities that go beyond just showcasing eyewear, celebrating individuality. The campaign drives home the message that Lindberg eyewear is customizable to suit individual tastes, striving for genuine connections and authenticity with its audience.

December 2023

Levi’s has unveiled 2023 Fall/Winter eyewear collection, named as Seasonal. The Levi’s sunglasses and optical frames feature a wide range of functional yet stylish models, evoking the effortless appeal of the California lifestyle and drawing inspiration from the shades of Levi’s® denim collection, paired with warm gradients of lenses. Designed for Gen Z consumers, the new Seasonal collection includes plant-based and recycled materials, in line with the company’s commitment to help reduce the impact on the planet by using more responsible methods of production. The collection includes a range of sunglasses made of bio-injected resin, a material including bio-based content partially derived from e-castor oil, a renewable source, resulting in a highly durable and lightweight material. The new collection includes also lightweight optical frames in stainless steel, accented by subtle color touches, for an overall feeling of lightness.

December 2023

Kaleos collaborates with the architecture studio Arquitectura-G where shape and geometry are the fundamental pillars. Arquitectura-G is based in Barcelona and was founded in 2006. Their approach centers around crafting bespoke solutions to create architecture that is both humane and precise. In a unique collaboration with the two companies applied their design philosophy to eyewear, simplifying geometry and pushing the boundaries of construction. The result is a capsule collection of five frames meticulously handcrafted in Japan and made from 100% titanium. Each frame includes an elastic tube for effortless adjustment, ensuring a comfortable fit for any head size. The Arquitectura-G x Kaleos collaboration represents a seamless fusion of their respective visions, with a keen emphasis on perfect geometric shapes. The collection will be available to purchase at selected retailers and online at the Kaleos’ website.

December 2023

J.F. Rey’s first collection of sunglasses for men and women is described as “an innovative designer alternative, and a unique vision of sunglasses design”. Aesthetic research and technical performance were guiding principles for the new release, which offers a wide selection of models for both men and women. With emphasis on creative combinations of materials, design subtleties, and chromatic inventiveness, the brand has extended its Dna into the sunglasses field, combining a touch of fashion and prestige with technical details such as the protective, polarizing nylon sun lenses. For men, the range offers multi-material frames fusing style, and innovation driven by material and geometric shape experimentation. The style of the models draws inspiration from the most iconic shapes of the 80s and 90s, playing with light, structural details, and textures. Made in Italy from the highest quality materials, the metal and acetate sunglasses for women combine the glamour of the 1970s with a clear, contemporary design. Flex hinges, thin decorative metal inserts, and polarizing nylon sun lenses add a touch of luxury and prestige to the models in this statement sunglasses range.

December 2023