Meeting with its business partners at Silmo Istanbul Optical Fair, one of the most prestigious fairs organized every year at the end of November, Seiko took its place at Silmo Istanbul with its innovative technologies this year. With more than 100 years of experience and innovative technology, Seiko, which has a big and strong place in the sector, hosted its guests at its booth at Silmo Istanbul Optical Fair to share product information, technologies and campaigns full of advantages. Seiko Optik offers the best vision performance to its users with the world’s ‘thinnest’ lens and adapts to every frame type with its aesthetic design. Offering vision performance guarantee in Progressive lens group, Seiko provides advantages and benefits to its users with superior surface treatments and coatings. With instant adaptation, high customization, advanced aesthetics, easy transition between distances, reduced ripple and shaking effect, Seiko Brilliance offers maximum comfort to its wearers. In order to get detailed information about all these product information, technologies and advantages, Seiko came together with its visitors at the D8 stand in Hall 5 of the Silmo Istanbul Optical Fair.

December 2023

Seiko Rcc coating, which offers a solution to eye fatigue problems caused by driving in twilight and darkness in addition to all-day driving, reduces disturbing reflections from approaching vehicles, wet surfaces and other light sources, providing clear vision in low-light conditions and increasing navigational safety. Seiko RoadClearCoat (Rcc) coating technology not only improves the quality of vision, but also ensures long-lasting and comfortable wear. Seiko RoadClearCoat (Rcc) coating is water, stain and dust repellent, easy to clean and extra resistant to scratches, making life easier. Every solution developed with advancing technology brings another precaution. Seiko Optik, which offers solutions beyond the age of vision technologies, focuses on solutions specific to the purpose of use and the need created by the eye, based on the fact that developing technology brings different requirements on the eye.

December 2023

An innovation from Seiko Optik technology that makes life easier for eyeglass wearers: Seiko anti-fog cloth. Seiko has developed an anti-fog cloth for eyeglass wearers who wear masks or have vision problems due to the fogging of the lenses in sudden temperature changes. Specially produced for Seiko eyeglass lenses, Seiko anti-fog cloth solves the problem of fogging of optical lenses and helps users to have a very clear vision quality and a comfortable vision without any fogging problem.  Seiko anti-fog cloth is 24-hour effective and has 150 uses. Seiko anti-fog cloth cleans without damaging the coating, eliminating the problem of fogging. So you can enjoy clearer vision and higher performance around the clock, adapting to any season.

December 2023

With today’s changing conditions, we are exposed to digital devices for much longer hours. Those who spend two or more hours a day in front of digital screens can suffer from tired and dry eyes, blurred vision, headaches, neck and back pain, as well as macular degeneration, pterygium conjunctival degeneration. Seiko 1.60 AS SRB-UV coating blocks the harmful wavelengths of blue and violet light, protecting the eyes against the harmful effects of UV light both indoors and outdoors. The Seiko 1.60 AS SRB-UV coating provides excellent protection against ocular and extraocular discomfort in people who spend two or more hours a day in front of digital screens and supports users to have a sensitive and comfortable vision. The Seiko 1.60 AS SRB-UV with a spherical center provides 360° protection against annoying glare and the harmful effects of UV light, ensuring excellent vision. With its superior viewing quality and wide viewing angle, Seiko 1.60 AS SRB-UV promises long-lasting wearing pleasure thanks to its scratch-resistant construction.

December 2023

Lacoste presents a feminine pair of sunglasses from the Premium & Heritage collection for the Fall/Winter 2023 season. The model chosen by global Lacoste ambassador, tennis and fashion icon Venus Williams is part of a special project and a worldwide communication campaign that includes all product categories offered by the French fashion house. Characterized by voluminous geometric shapes and bearing the Lacoste monogram logo, emblematic of the brand’s deep-rooted history and tradition, the trendy new sunglasses take the brand’s urban appeal a step further and epitomize its innovative approach to sophisticated aesthetics with on-trend, expressive silhouettes. The L6021S is made of premium acetate and features a thin unusual rectangular front. These fashion-forward feminine sunglasses are part of the Premium & Heritage collection. The wide geometric stems feature the Lacoste monogram logo in gold, which elevates the model’s striking look. The model is available in black and Havana color options.

December 2023

Fogging can occur on our lenses for various reasons such as being in hot work areas with significant temperature differences, wearing masks and consuming hot drinks, especially in winter months. Hoya Anti-Fog cloth, specially developed for users who are looking for a solution to the problem of fogging, especially with Hoya lenses, protects optical lenses from fogging, ensuring that users’ vision is sharp and clear, allowing them to continue their daily lives comfortably. When humidity increases, water molecules condense and stick to the lens surface, causing intense fogging. Hoya Anti-Fog cloth prevents fogging and keeps the lens surface evenly clear. Hoya Anti-Fog cloth, which gives much better results with the quality of Hoya lenses, offers a definitive solution to the fogging problem of eyeglass wearers with active lifestyles. Effective for 24 hours and with 150 uses, Hoya Anti-Fog cloth cleans without damaging your lens coatings and eliminates the fogging problem.

December 2023

Pioneering exciting new technologies in the world of optics, Hoya hosted its guests to introduce its new technologies at Silmo Istanbul, the biggest meeting point of the industry. Hoya detailed Myosmart, an innovative solution with reliable evidence that slows the rate of myopia progression in children by up to 60% when diagnosed in the early stages, with its stakeholders and opticianship department students. Calling on stakeholders and future opticians to fight myopia together so that our children can focus on their future, Hoya underlined its effectiveness by presenting Miyosmart, which has been proven safe with a 6-year clinical study. HOYA booth, where the advantages and benefits of Miyosmart as well as other optical lens technologies were explained and the guests were hosted in the best way, took its place in Hall 5, D6 at Silmo Istanbul Optical Fair 2023.

December 2023

Instead of standard glasses, which can be heavy and uncomfortable for children, the thin and ultra-light Hoya Pnx Kids Lenses make children forget they are wearing glasses. Hoya Pnx Kids Lenses offer unmatched image clarity for children to see more precisely and in detail, and are designed with anti-refle applications that significantly reduce glare. Pnx Kids Lenses are finished with Hi-Vision LongLife coating for extra scratch resistance to adapt to the active world of children. Hoya knows very well that vulnerable and sensitive eyes need protection from harmful UV rays just like the skin needs sunscreen to prevent sunburn and continues its researches in this direction; Hoya produced Hoya Pnx Kids Lenses based on the idea that 80% of a person’s total lifetime UV exposure occurs until the age of 18, according to researches.

December 2023

In today’s conditions, we mostly look at digital screens at close and medium distances. For users who have problems such as “I have to tilt my head to see the computer screen clearly with my Progressive lenses, so my eyes and neck hurt”, “I don’t wear glasses outside, so I only need glasses for work and indoor use” or “My vision is blurred when I work on the computer screen with my reading glasses on”, Hoya iD WorkStyle 3 lenses offer the perfect solution for a more comfortable viewing experience. When we tilt our head or feel the need to get closer to the screen to see digital screens such as computer screens clearly, this can damage our neck structure. Hoya iD WorkStyle 3 lenses are designed for comfortable vision and natural posture when using digital devices and reading. Hoya iD WorkStyle 3 optimizes your vision when working indoors with WorkSmart 200, WorkSmart 400, SupeReader A and SupeReader B.

December 2023

Pull and Bear glasses offer elegance and originality to fashion lovers with their unique design and color palette. The elegant combination of acetate and metal adds a modern touch to eyewear collections. Pull and Bear, which closely follows the fashion of young people, stands out with its innovative designs that set trends every season. The brand makes a name for itself with glasses that reflect youthful energy and allow you to express your personal style. Pull and Bear glasses appeal to everyone’s taste by combining quality, aesthetics and youthful spirit. For those who want to make a difference in the fashion world, Pull and Bear promises comfort, high quality and durability while continuing to offer original and stylish options.

December 2023