While the blue light from the sun is important for the reaction of our pupils, the blue light from digital devices represents a ‘bad’ kind with very high energy levels. Being online all the time means prolonged exposure to blue light from digital devices. Prolonged exposure to blue light can cause side effects such as headaches, blurred vision and tired eyes. Hoya BlueControl, developed to protect against the negative effects of blue light, which can cause serious harm to people of all ages who spend long hours in front of digital devices, allows to make the use of digital devices safe.

January 2024

Digital Eye Strain is becoming inevitable, especially due to prolonged device use. Whether at work, traveling, reading or studying, 90% of people use digital devices for more than 2 hours a day. According to research, using 2 or more devices at the same time increases eye strain problems by 22%. Hoya Sync III is designed to minimize and support the symptoms of eye strain caused by overexposure to digital devices, providing comfortable vision when switching from one digital device to another by resting the eye muscles during prolonged digital device use.

January 2024

Bringing new colors and eye-catching models to the worlds of cinema and motorcycling, the latest Persol eyewear collection centers on the distinctive characters of three different style worlds featuring famous icons. Breaking the mold, Francis is the star of the new collection, combining new colors and intense textures with Supreme Arrow hinged wide temples to create looks that take you from the spotlight to the red carpet. Elio, on the other hand, reinterprets Persol’s vision inspired by the past with a contemporary perspective, revisiting classic models with modern designs and a unique attitude. The collection’s exciting color palette also dazzles the eye.

January 2024

Vogue Eyewear’s new collection, which will bring out the best of your style from daily city life to casual looks, stands out with thick profiles, soft transition designs and transparent tones. Ranging from extraordinary modern lines to classic and elegant models, the collection blends vintage and modern looks with its special embroidery and comfortable frame structure. Not forgetting the children, Vogue Eyewear also inspires the styles of the little ones this season. Accompanying the colorful frames ideal for comfortable and stylish looks, bio-based rubber temples take their place in the children’s collection that will not fall out of the eyes of active little ones.

January 2024

Miu Miu’s new sunglasses collection reflects the brand’s ever-evolving brand identity, interpreting the bold side of women with sharp details and forms. The new sunglasses subtly reflect a classic style, reinventing the essence of timeless designs in sophisticated new versions. The models in the new collection reintroduce the brand’s style codes in modern and ultra-flamboyant structures. Enhanced with clean lines and sleek shading techniques, the acetate sun model SMU03Z features a cat-eye design and bold handles personalized with Miu Miu’s vertical logo.

January 2024

The Giorgio Armani Fall/Winter 2023- 2024 collection reveals the essence of the brand. Iconic models with bold and luxurious silhouettes, reimagined with Giorgio Armani’s understated elegance, are balanced this season with a variety of eyewear made from eco-friendly materials. Celebrating the unique harmony between Italian excellence, brand heritage and the desire to innovate, Giorgio Armani offers fashion lovers a high-quality collection that will always set them apart. The AR8204 sun model from the collection stands out for its elegant, rounded lines and sophisticated look.

January 2024

The men’s styles in Dolce&Gabbana’s new eyewear collection attract attention. The sun model DG6195, specially designed for men, stands out with a unique and contemporary look with its three-layer front. A single lens placed between the two outer layers reveals a bold and elegant design. Offered with three different colored temple options, these avaitor eyewear are available in black as well as beige and havana color options. The square shaped sunglasses model DG6196 stands out with its minimal elegance. Available in gun metal, bronze metal, black, brown and blue.

January 2024