Cazal has once again raised the bar in the eyewear world with the release of their highly anticipated 2024 campaign. Renowned for establishing unparalleled standards in the industry, this latest campaign exudes a perfect blend of glitz and glamour. Seamlessly intertwining heritage and zeitgeist, Cazal playfully presents sophistication and swag, setting the stage for a visual spectacle that is nothing short of extraordinary. At the heart of the campaign is a celebration of individuality and the distinctive designs that have become synonymous with the Cazal name and its iconic models. Whether it’s the legendary frames like the 607s or the flaming novelties of the 683, 5007, 7107, 8514, and 9109, Cazal once again asserts its dominance in the eyewear arena with a bold display of creativity and style. Each model stands as a testament to the brand’s commitment to pushing boundaries and creating eyewear that is not just an accessory but a cultural phenomenon.

March 2024

Dita Eyewear introduces their newest campaign with father-son duo, Luka and Clark Sabbat. The campaign, shot by Alfredo Bosco, introduces Paris as the latest destination for Dita’s flagship store with imagery in and around the iconic Le Marais neighborhood and Hotel Costes. Paris holds a special significance for Luka Sabbat, as well as Dita, as it is where he spent his early childhood. With Paris as an apt background, the campaign elegantly captures Luka and Clark in Dita’s iconic frames. Luka Sabbat, who gained worldwide acclaim for his career in modeling and acting, wears the Epi-Luxury 13 sunglasses in his unmistakable individual style. The Epi-Luxury line transcends the conventions of luxury with a focus on exceptional Japanese craftsmanship and frames beholden to five key tenets to ensure a product ‘above luxury’. Luka’s father, Clark, a renowned designer and proclaimed Dita aficionado, wears the oversized Grand-Apx sunglasses and his signature Mastic glasses.

March 2024

For this winter, Frank and Lucie has added dark brown and warm orange tones to its range of reading glasses for both men and women. Turtle Shade and Warm Glow are currently the most popular colors, but the new Eyetem women’s model is also available in classic black and greyvanna. Frank and Lucie’s newest collection, Sunday Essentials, will be fully available from mid-February. Pre-orders for the Sunday Essentials collection will be available from the beginning of the month. Perfectly matching acetate eyeglass chains and various Wink cases complete the overall aesthetic look. With its faux leather cases and matching chains, this new collection of Frank and Lucie reading glasses will be the perfect addition to your showcases. You can find the Sunday Essentials collection on the brand’s website.

March 2024

Garrett Leight’s Fall/Winter 2023-2024 collection is inspired by The Summer of Love, the iconic 1967 event in Haight-Ashbury, California where 100,000 young people gathered to celebrate music, art, psychedelics, free thought and free love. Garrett Leight’s Fall/Winter 2023-2024 collection references both its Californian and counter-culture roots while adding a subtle modern twist, representing, in its own words, ‘glowing skin from a well-groomed wellness routine’ rather than the ‘dirty hippie’ stereotype. From the wonderfully structured, oversized, cartoonish Dolores to the luminous Webster, the collection features a flower power ethos updated with contemporary flair. Warm, energetic, vibrant and with fresh design touches, the models in the collection promise the wearer the comfort and convenience that comes with free and original styles. Californian Garrett Leight’s newest collection, symbolizing free love and free thinking, is available on the brand’s website.

March 2024

Kaleos is pleased to announce the collaboration with Hey where playfulness, creativity, and infinite shapes are the fundamental pillars. Hey’s unique approach to form through colors seemed the perfect match for Kaleos to continue developing the brand’s philosophy, “The Beautiful Shape”. Hey is a Barcelona-based creative studio founded in 2007. They specialize in developing creative strategies and visual languages. Known for their use of color and irreverent visual code, they join forces with Kaleos to create a truly unique piece. Hey x Kaleos eyewear evokes the playful essence of Hey’s colorful drawings while being technically very complex. A new construction in the eyewear industry was born – this is a special piece that allows multiple frame compositions. 1296 different sunglasses with only 1 body frame. This single piece that you can customize with different colors and shapes enhances every kind of mood and personality. Hey x Kaleos is a collaboration that perfectly incorporates the essence of both brands: focus on shape with an irreverent visual code.

March 2024

Kuboraum’s latest creation, inspired by the 80s dystopian post-punk cult movie, is highly textured and fanatical about detail. The R4 mask Liquid Sky is an astonishing, highly elaborate piece of craftsmanship. Kuboraum dedicates his new limited edition R4 Liquid Sky to the fluidity of identities, gender, aesthetics and narratives. Rejecting fixed structures and normative notions to embrace the metamorphic state of being, the series expresses Kuboraum’s signature style where each mask is treated as a work of art, richly textured and made completely unique with striking embellishments and embellishments. The masks reveal bold, thick acetate frames, meticulously handcrafted to emphasize their rich textures and uneven sculpted surfaces. To enhance the allure, each structure is embellished with refined metal ornaments or subtle glittering elements for a mesmerizing, shimmering aura throughout the design. The R4 mask, one of several models in the range, is crafted from Mazzucchelli acetate and comes in a variety of finishes, including black matte and black glossy, as part of the Liquid Sky series. The frames are made exclusively in Italy.

March 2024

Eastman, a global specialty materials company, and Swiss Eyewear Group (SGE), a leading eyewear manufacturer, announce their partnership to celebrate the 10th anniversary of Swiss Eyewear Group’s Invu eyewear collection. The innovative eyewear collection features Eastman Tritan™ Renew in all the frames. The collection also offers a selection of polarized lenses that will elevate your style and protect your eyes with unparalleled clarity. By partnering with Eastman, Swiss Eyewear Group is taking a giant leap towards its commitment to offer enhanced sustainability for a premium consumer experience. Eastman and Swiss Eyewear Group are revolutionizing the world of eyewear fashion, ensuring that looking good and feeling good go hand in hand. Jerry Dreifuss, Ceo of Swiss Eyewear Group said, “We are delighted to work with Eastman to ensure that fast-moving, affordable fashion and environmental responsibility are not mutually exclusive. With the launch of this new sustainable collection, Invu continues to deliver on its promise to offer cutting-edge eyewear while prioritizing sustainability.”

March 2024

Marfa eyewear piece, which is already a favourite of the international style set, from the Mykita x 032c collaboration is now available. Mykita and 032c are internationally known for embodying the independent spirit of Berlin and attracting a global audience with a progressive approach to their respective disciplines. Tow brands’ collaborative work in eyewear design interprets 032c’s aesthetic vision with Mykita’s signature materials, tools, and Technologies. Marfa is the first edition, a voluminous wraparound design made of Mylon® with organic lines and a sculptural feel; second edition Alpine is a sleek sunglasses design fashioned from lightweight stainless steel. Mykita’s exclusive selection of complementary style accessories includes a 100% silk logo scarf, an eyelet keychain and tray in soft, pebbled leather with embossed branding. All items are designed by 032c – silk scarf is made in Italy, and the high quality leather goods from Spain.

March 2024

Safilo Group and the Levi’s brand have announced the renewal of their global licensing agreement of Levi’s branded eyewear until the end of 2029. Levi’s eyewear will continue to be distributed globally, leveraging its strong brand awareness and widespread point of sales in Europe, North America and Asia. Angelo Trocchia, Ceo of Safilo Group, said, “We are very proud to renew our partnership with Levi’s. We are particularly pleased to be able to strengthen our collaboration with a company with which Safilo shares a common vision, and commitment to sustainability, reflecting the strategic importance that we mutually place on this way of running successful businesses. Furthermore, we are proud to keep working with Levi’s which remains one of the most loved brands of the younger generations.” Karyn Hillman, Senior Vice President and Chief Product Officer of Levi Strauss & Co. “Our partnership with Safilo helps us continue to diversify our Levi’s product portfolio as a lifestyle brand. We’re gratified to see the progress we’ve made since we first announced and look forward to ongoing collaboration.”

March 2024

Morel’s new models Anna, Lisa and Supernova impress with their shapes, individual colors and unique wearing comfort. With a blend of boldness and authenticity, Morel’s creations capture a unique fusion of style and comfort. The star of the new collection, the Anna concept, quickly captivated the audience with its unique silhouette and comfort. The front features a perfect gradient, alternating between shades of purple and green with a transparent bridge that welcomes natural light. The patented screwless, springless hinge provides striking lightness and unparalleled comfort for an optimal wearing experience. The Lisa concept makes a comeback with two new shapes and a unique color palette! This exceptional collage presents three acetates for three trendy combinations, including this model with its remarkable Black Marquina hue. Fully integrated into its style, the Morel hinge features colored hooks to enhance its ultra-feminine look with complete comfort. The bold lines of the Supernova concept have also been met with great success. This masculine frame highlights the Morel hinge, a signature of the brand’s comfort, through a play of transparency that showcases the intricate silk craftsmanship on the temples.

March 2024