Offering the best comfort and protection for eyeglass wearers, especially in harsh light, Seiko Sensity Dark delivers optimum performance for an active lifestyle when it gets dark quickly outdoors. Seiko Sensity Dark is designed for light-sensitive people to give them a comfortable and convenient view without compromising contrast or color perception. It even dims behind the windshield of a car, delivering solid performance in all climates and seasons. Excellent contrast and glare reduction, as well as protection against harmful UV rays. Darken up to category-3 level outdoors with 3 different intense and natural color options.

April 2024

Seiko, which develops lenses for different needs and lifestyles and acts with great precision and care at every stage of production, now differentiates your glasses with lenses in a unique color scale. Optical lenses, which can also reflect the individual style of the wearer, are personalized with the ‘tinting’ process and have a say in the fashion world. Especially with the arrival of the summer season, as the weather warms up and the sun shows its face, you can color your eyeglass lenses with a wide range of colors supported by the quality of Seiko technology.

April 2024

At the 100% Optical fair held in London, the Love Eyewear Awards 2024 awards found their owners. As a result of the competition determined by the votes of the jury members, the Sabine model of the Woodys brand was selected as the ‘Women’s Eyewear of the Year’. Woodys frames, which always blend difference and comfort together with the slogan “Designed for special people”, continue to develop. Sabine reflects a unique style thanks to pastel colors and acetates made of natural material combined with special lamination technology. Woodys is offered in Turkey with Optic844 assurance.

April 2024

Longchamp is making a statement with its Medallion sunglasses for the new season. Made entirely in acetate, the Medallion LO753S features a voluminous rectangular shape and elegantly milled profiles. The iconic Longchamp logo in the shape of a horse with a medallion design on the temples brings out the timeless, modern Parisian style of the model. This exclusive sunglass design by Longchamp is available in four color options: purple, black, white and dark havana.

April 2024

Ferragamo’s new SF2009S acetate sunglasses stand out in the new season. The elegant hand-embroidered finish creates a multifaceted and multidimensional sculptural effect on the front, presented with a wide, curved bridge. The temples are adorned with the iconic prism-shaped piece that integrates the hinge into a one-piece metal block. The Ferragamo logo engraved on the signature embellishment adds sophistication to these timeless sunglasses, available in a choice of stylish colors with monochrome lenses.

April 2024

Designed for women, the style showcased in Ferragamo’s new season advertising campaign focuses on modern lines, contrasting materials and subtle details. The SF2006S features an elegant hand-embroidered finish on the front for a versatile effect. The modern rectangular frame is crafted from high-quality acetate. The warmly printed Ferragamo logo is visible on both temples. In addition to the timeless classic colors, this model is also available in eye-catching gradient colors for the first time.

April 2024

Hoya polarized lenses effectively block reflections and eliminate uncomfortable glare from the sun while increasing contrast and providing better viewing comfort outdoors. Light travels in many directions, but when it reflects off shiny surfaces such as wet roads, cars, windows, snow or water, polarization occurs. This causes unpleasant glare and reduces vision. To avoid such situations, polarized lenses are the right solution for sunlight anytime and anywhere.

April 2024

The Miyosmart lens, which slows the rate of myopia progression in children by 60%, is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in 2014 in collaboration with the Hong Kong Polytechnic University. Miyosmart with D.I.M.S. technology corrects visual impairment over its entire surface to slow the rate of myopia progression. For the children who are the guarantee of our future, Hoya is calling on all parents to fight against myopia in children by introducing Miyosmart, the smart way to combat myopia, to the Turkish market.

April 2024

Mooshu recaptures the unique touch in design with its new rimli models added to its new collection. Producing its latest models with a new technology, Mooshu combines three-dimensional software with metal. Always chasing innovation, the brand is again pioneering marginal steps in the sector with this latest series, which goes a little beyond traditional production. Mooshu, which reflects its libertarian, innovative and passionate perspective on its designs, announced that it received v positive feedback from the sector in this season when it introduced the new series called EyeX3D to its customers.

April 2024

Mango eyewear stands out not only for its fashionable designs, but also for its quality materials and workmanship. The wide range of products for all ages and styles allows everyone to find their own style. With the variety it offers in sunglasses and optical frames, it offers users a perfect option for both daily wear and special occasions. Only at Efor Optik, Mango eyewear are offered as an ideal choice for those looking for fashionable and high quality eyewear.

April 2024