Andy Wolf Updates ‘AWearness’ Series

Andy Wolf has made a new addition to the AWearness family, AW06, made from bioacetate, available in two colorways with a panto form. The new AW06 style features three-dimensional and ergonomic facets, and each component has been meticulously crafted to ensure a timeless quality. The AW06 model includes a clip-on accessory that features high-quality Zeiss sun lenses capable of providing full protection against UVA and UVB rays. These clip-ons are handcrafted at their facility located in France. Additionally, the clip-ons possess an integrated closing block that permits the use of blue filter lenses or reading glasses glazing. In line with the AWearness frame design philosophy, the AW06’s clip-on combines classic and innovative elements. Unlike conventional clip-ons, it conforms to the frame’s contour rather than the lens, imbuing the model with a distinctive shape. The versatile nature of the AW06 as both an everyday companion and a pair of sunglasses is another manifestation of its sustainability features.

 

April 2023

Assertive and Lightweight Models from Modo

Reflecting a perfect blend of New York’s dynamic spirit, Italy’s love of design and Scandinavian minimalism in its designs, Modo presents its new models specially prepared for the 2023 Spring/Summer season. Since 1990, the brand, which has become synonymous with aesthetic appearance and functional comfort for eyewear lovers, offers original and contemporary designs with its mastery of titanium, optimum functionality and subtle style details. The brand’s new designs strengthen Modo’s place among the favorites. In Modo’s new Spring/Summer 2023 collection, the 4116 model offers the highest level of comfort to the user with its beta titanium frame weighing only 6.8 grams and 0.6 mm thick. The model in the Paper-Thin Titanium collection adapts perfectly to your face shape and offers a wide range of colors as well as lightness and perfect proportions thanks to TR 90 Ultra Polyamide applied on beta titanium.

April 2023

Xperio Polarized Lenses Provide Comfort

Light can reflect off water, glass, grass and metallic surfaces. Excessive exposure to sunlight and reflections causes eye strain and discomfort. Reflection also increases the risk of accidents as it slows down reaction time when driving. Therefore, Xperio lenses are also important for our safety while driving. Xperio® polarized lenses block dazzling glare for greater viewing comfort, excellent clarity of vision, shorter reaction time and high performance in whatever activity you are doing. Xperio® polarized lenses offer better protection and more comfort than tinted sun lenses.

Benefits of Xperio polarized lenses:

  • Reduction of reflection
  • 100% UVA/UVB protection
  • Enhanced natural colors
  • Unparalleled clarity of vision
  • Reducing bright light
  • Better contrast

Ideal for all activities in the sun, in any environment, in any situation and in any season. All Xperio® polarized sun lenses with Crizal® Sun UV coating and E-SPF 50 protection provide maximum protection against harmful UV rays from the front and back. Environmental colors distorted by reflections are filtered out. Xperio polarized lenses are available in three color options: coffee, smoked and green.

April 2023

Senior Appointment at Rodenstock

Rodenstock Group has appointed Dr. Mani Herold as its new Cfo (Chief Financial Officer) as of April 1, 2023. Dr. Mani Herold has more than 25 years of international work experience in the area of strategic and operational financial management, amongst others at E.ON and Cerdia. Over the past years Dr. Herold has been CFO and Labor Director of the Pfleiderer Group, where he was instrumental in successfully repositioning Pfleiderer in the debt capital markets and in securing the financial performance of the Group during times of highly volatile raw material and energy prices. He holds a Ph. D. and a Master of Business Administration from the University of Munich. Marcus Desimoni, CEO of Rodenstock stated: “We are pleased to welcome with Dr Herold a well-rounded finance leader to our Rodenstock management team. The breadth of his experience and his leadership skills will allow him to play a decisive role in the future transformational path of the Rodenstock Group”. “I am excited joining the Rodenstock Group. With its unique biometric positioning of Rodenstock paired with the ambitious environment of a PE company it is perfectly positioned for future growth”, commented Dr Mani Herold.

April 2023

Lunor Presents the New M6

Lunor launches its new collection for the Spring/Summer 2023 season called M6. The German brand enriches the new M6 stainless steel collection with acetate temples, creating a comfortable and stylish combination of both materials. For three years now, the famous eyewear brand Lunor has been producing frames in its own factory, Lumag, with great dedication and extremely precise, traditional craftsmanship. The brand’s popular Classic and M5 collections produced at Lumag are now followed by the timeless stainless steel M6 collection.  Thanks to the “Made in Germany” label, the new collection makes its purely regional origins clear. The classic look of the M6 combines a noble metal frame with ergonomic titanium nose pads and flexible acetate temples for a shapely and comfortable combination that beats short-lived trends.

Nisan 2023

New Acetate Frames from Götti

Swiss eyewear brand Götti presents its new solid and massive acetate frames. For the new season, Götti introduces the Hahns, Hares and Holly models, which are characterized by filigree elements with bold and expressive looks thanks to their attention to detail. The brand has ideally composed the transparent temples of the new models with a refined gold structure. To balance the strong and dominant shapes of the new models, Götti has used an abstract pattern on the inside of the temples, highlighting the exceptional craftsmanship and high quality materials used to create the frames. Simple, delicate and elegant, the new acetate models are characterized by gold hinges and rivets that blend seamlessly with the translucent acetate plate. Götti offers the new models in a variety of colors, including transparent cappuccino brown, smoky dark gray, classic pine green, rusty red and amber yellow.

April 2023

Ørgreen Plays with Light

Ørgreen shows Copenhagen’s essence – light and functional lifestyle in its new campaign. The campaign includes Titanium and Quantum High frames. The word “Lightness” deeply resonates with Copenhagen, not only for its simple lifestyle but also for the city’s unique relationship with light – from the long summer days to the dark winter months. This interwoven relationship is reminiscent of the balance between function and aesthetic, two defining features of Ørgreen Optics’ styles that are beautifully showcased in the latest campaign. Shot in the stunning Ørgreen Studios, the campaign captures the essence of Copenhagen’s unique relationship with light and its functional lifestyle while showcasing the elegance and simplicity of both Copenhagen’s aesthetic and Ørgreen’s designs. Ørgreen’s latest campaign highlights their high-end Titanium and Quantum High frames, renowned for their exceptional lightness and durability. The collection also features stunning sunglasses like Ursa Major 3d Ring, elegant acetate frames like All I Want, and Calypso, the latest model from their Havn collection, all designed with a focus on beautiful colorations.

April 2023

Police Sponsors for the 5th Time

Police, renewed its sponsorship agreement with the Mercedes-Amg Petronas Formula One Team. As a result of this partnership, the Police logo will be visible on the helmets of Lewis Hamilton and George Russell and the brand’s sunglasses and optical frames will be worn by the drivers and the racing team. Racing drivers, Lewis Hamilton and George Russell, also steal the spotlight in the shots taken for the Police Spring/Summer 2023 advertising campaign, in collaboration with the Mercedes-Amg Petronas Formula One Team. Massimo De Rigo, Executive Vice President of the De Rigo Group, said, “We are extremely proud to be renewing this prestigious partnership between Police and the Mercedes-Amg Petronas Formula One Team.” Richard Sanders, Chief Commercial Officer of the Mercedes-Amg Petronas F1 Team, said: “Police is an iconic brand and one that has become synonymous with our Team. We are therefore naturally delighted to extend our partnership into a fifth year. The length of our ongoing relationship highlights our shared values rooted in high quality, attention to detail, and innovation. We are excited to continue our collaboration, starting with Police’s Spring/Summer 2023 campaign, and celebrate their 40th anniversary.”

April 2023

Invu Protects The Nature Again

The Swiss Eyewear Group is committed to protecting the environment and has broadened its range of eco-friendly and sustainable products by launching the new Invu’s Spring/Summer 2023 collection. The Invu’s new sustainable collection is entirely crafted from recycled Pet bottles. Sadly, Pet bottles that are discarded in landfills take several centuries to decompose and become soil. Invu, however, transforms Pet bottles into pellets, which are then repurposed to create fashionable and high-quality eyewear. Invu takes their commitment to sustainability a step further by exclusively utilizing a hundred percent recycled materials to manufacture the sunglass case, cleaning cloth, and attractive point of sale display. Invu provides again eco-friendly eyewear at an affordable price point for all those who want to protect our planet.

April 2023

La’bella Soft Clear is Revealed

With its twenty years of experience in the sector, Optik Dünyası has strengthened its position in the colored contact lens market and has succeeded in carrying this experience to the transparent contact lens market, which is also a large market. La’bella Soft Clear transparent contact lenses are designed with MPC Polymer technology. MPC technology stabilizes the humidity throughout the day and provides increased comfort. Increased oxygen delivery is ideal for optimal eye health. The thin edge technology and unique design offers greater stability in the eye for clear and sharp vision. Soft Clear clear contact lenses for correcting myopic and hyperopic visual defects last for three months. The box contains six contact lenses. Produced with La’bella quality, Soft Clear transparent contact lenses offer comfort, comfort and clear vision guarantee to the user. It is offered for sale as myopic and hyperopic with ready stock. Maintaining its usual assertive and customer satisfaction-oriented vision in the field of transparent contact lenses, the company brings an innovative dimension to the sector. La’bella Soft Clear, produced with the latest advanced technology, starts its exciting adventure with its logo, visual presentation and dynamic brand identity.

April 2023