Longchamp’s New Shield Style

For its Spring/Summer 2023 advertising campaign, Longchamp Eyewear unveils a unique new shield-style sunglass frame, chosen to showcase its vision of French elegance and glamor. Tradition and modernity come together in a remarkable way in this stylish, on-trend frame, and the design is further highlighted by the choice of a must-have color palette. The metal Longchamp logo in the shape of a horse with a golden medallion design on the temples is a unique symbol of timelessness and elegance. The LO736S sunglasses, made entirely in acetate with a striking modern shape, are complemented by wide temples that taper towards the tips. The minimalistic color palette includes black and white, as well as the Havana hue chosen for the Spring/Summer 2023 advertising campaign. Longchamp Eyewear’s shield-style sunglasses are available at select department stores and Longchamp boutiques, as well as online at the brand’s website.

Mayıs 2023

Miu Miu Offers Charm

Miu Miu sunglasses collection interprets the brand’s standards and identity from a new perspective. The result is an eye-catching and striking collection that combines a rebellious spirit and unconditional femininity. The collection celebrates the Miu Miu woman’s eccentricity with eye-catching details and voluminous shapes, such as the vertical Miu Miu logo, a priceless element that dominates the frames. The Miu Miu collection explores new oversized metal silhouettes and replaces thick profiles with soft lines. The fashion house’s logo is embellished with sophisticated silkscreens and elegant mosaics that support the glamorous mood of the entire collection.  0MU 11WS from the collection exudes daring and contrary femininity.  The oval-shaped front is highlighted by thick profiles and enriched with the new vertical Miu Miu logo that integrates with the hinges of the thick temples. The thick temples give the sunglasses an extra glamorous look. In addition to black, matte black and light tortoiseshell, the new caramel and striped peacock color options are now available. Sophisticated and glamorous, the new oversized 0MU 51YS feature square lenses framed by fashion-forward metal profiles bearing the Miu Miu logo.  In some special color options, the fashion house’s logo is engraved on the lens for a very modern style. The model is available in a wide range of colors including silver, gold, rose gold, brass and light gold.

Mayıs 2023

Nathalie Blanc is Inspired by Poem

Parisian luxury eyewear brand, Nathalie Blanc, has launched a new collection of sunglasses that pays homage to the great French poet Charles Baudelaire. The collection is inspired by Baudelaire’s poetry, which often explored themes of darkness, beauty, and the complexities of the human experience. The brand’s philosophy of timeless elegance and sophistication is reflected in the sleek, modern designs of the sunglasses, which feature classic black and bold colors. The names of the frames – Marc, Edouard, Aristide, and Vincent – evoke the themes and moods of Baudelaire’s poetry, with descriptions such as elegance, lightness, and refinement. The Marc frame is a standout, with its elegant anthracite color and clean lines. The Edouard features reflective lenses and a distinctive browline, while the Aristide is lightweight and harmonious in design. The Vincent frame offers warmth and softness with its refined design and soft edges. Each piece in the collection captures the brand’s commitment to quality and style, with a focus on combining modern aesthetics with classic elegance.

Mayıs 2023

Here Comes Elton John

Famous singer Elton John is launching his eponymous eyewear brand globally. As part of the launch, the singer has announced a series of pop-up stores across Europe. The famous pop icon is also introducing his new eyewear line to the global market, where he helped design 75 different styles, many of which bear the names of his songs. “I learned a long time ago that my style is what gives me confidence and I don’t feel like myself without my eyewear. I’ve dreamed of creating a stylish eyewear collection for as long as I can remember, so I’m thrilled to announce the global launch of Elton John Eyewear. The new collection is for anyone who wants to stay authentic in a world that constantly forces you to be someone else,” John said in a statement. John has partnered with luxury shopping destination The Bicester Collection to offer the eyewear range, as well as clothing and other products, in pop-up stores across Europe. Ten percent of the proceeds from frames sold through The Bicester Collection will be donated to the Elton John Aids Foundation.

Mayıs 2023

Lunor Launches Clip-ons

Relying on stylish design instead of short-lived trends, Lunor presents a new clip-on series made of stainless steel. The optical glasses in the new collection can be quickly converted into sunglasses. Thanks to Lunor’s new clip-on range, a prescription frame can be transformed into fashion-forward sunglasses with a flick of the wrist. Filigree clip-on models are carefully handcrafted in Germany. With great attention to detail, Lunor creates an everlasting connection between its prescription frames and the perfect complement. The reduced design of the German eyewear manufacturer’s clip-on glasses is precision crafted and promises aesthetics and functionality at the same time. The stainless steel frame of the clip-on glasses fits nicely into Lunor’s optical frame and can be easily attached with a click. The goggles do not even need to be removed for this. Thanks to 100% UV protection (UV 400) and category three glare protection, the eyes are also optimally protected from sunlight. For over thirty years, Lunor has placed a special priority on sustainability and traditional eyewear craftsmanship. That’s why the clip-on glasses are made by hand in Germany, in an environmentally friendly and resource-conserving way.

Mayıs 2023

Metropolitan Presents 5 New Models

Metropolitan Eyewear has launched five new models for the Spring/Summer 2023 season, including two frames in titanium and three in acetate. The new Metropolitan women’s style 8112 is characterized by pure block titanium and a geometric round shape. Available in four striking color variations and finished with a spring hinge, it is an ideal alternative for confident wearers. Metropolitan’s striking men’s style 8113, crafted in block titanium, offers a simply designed frame for those who want to shape the fashion of the city. 8280, one of the brand’s new styles, adds color to the collection with its three-dimensional modeled frame for women. Made of handmade acetate and resembling the shape of a butterfly, this style provides a clean, simple and strong stance. The pilot design of 8281, a casual, cool model for women in handmade acetate, combines a thin material thickness with square dimensions. The men’s model 8282 in handmade acetate with exceptional material thickness offers understated elegance with its square shape complemented by sculpted temples and milled brand logo.

Mayıs 2023

Polo Pique by Tommy Hilfiger

Tommy Hilfiger celebrated its eyewear collection for Spring/Summer 2023, Polo Pique, at the Palais de Tokyo in Paris. Known for engaging with cultural innovators, the brand invited athletes and artists such as legendary soccer player Sergio Ramos, DJ group Bon Entendeur, 6Knows, Ugo Ciulla’s Dance Crew and professional skateboarders Samuel Partaix, Robin Bolian and Lofti Lamaali to the contemporary art center. The advertising campaign for the Polo Pique collection features Sergio Ramos, Snowboard Halfpipe World Champion Scotty James and Nick Pescetto. Designed and produced by Safilo Group with sports inspiration, the collection features design accents including the brand’s signature red, white and blue flag. The new high-contrast Tech lenses used in the models reflect the brand’s classic American cool look, while guaranteeing wearers protection from the sun’s rays.

Mayıs 2023

Lacoste Embraces Spring with Mini-Me

Celebrating the style bond between father and son, Lacoste presents the new Mini-me sunglasses designed for the Spring/Summer 2023 season. Reflecting the aesthetics and dynamic attitude of the Active series model designed for the adult consumer, this harmonious style allows little ones to feel as cool as their dad. The new sunglasses epitomize the brand’s signature design approach, balancing urban appeal with the brand’s sporty past. The trendy and casual models are made from lightweight plant-based resin and feature the bold Lacoste logo on the temples. The Mini-Me sunglasses L3656S from the Active Series celebrate the stylistic bond between father and son, with a casual and dynamic design taken from adult models. The model’s rectangular front is complemented by square temples with a bold Lacoste logo. Available in matte crystal, matte black, gray and khaki. The L6004S matches the rectangular shape with square temples for an urban style. The bold logo of the Aktif series reveals the brand identity, which is further accentuated by the matching colored rubber details on the inside of the temple tips. Available in matte crystal, dark gray and matte black.

Mayıs 2023

Giorgio Armani Introduces New Line

The Giorgio Armani Spring/Summer 2023 sunglasses collection perfectly expresses the brand’s signature flair and extraordinary attention to detail. Iconic models inspired by the brand’s past and a glimpse into the future are the epitome of understated elegance in the new collection. Designs made partly from bio-based materials draw attention in the new collection. The AR8180 women’s sunglasses model with fine jewel detailing features a distinctive frame, gradient lenses and a design embellished with a multifaceted metal medallion logo. A reinterpretation of Giorgio Armani’s classic large model, the sunglass is complemented with the brand’s metal logo chain. The model is offered in black with gray gradient lenses, Havana with blue gradient lenses, and red Havana with blue and brown gradient lenses. Designed by Giorgio Armani for men, the AR8191U is the star of the new season with its round and slightly asymmetrical structure. The acetate frame, made with sixty-seven percent bio-based carbon content, has a bold monochrome design and features the Giorgio Armani logo on the temples.

Mayıs 2023

Comfortable in Every Area with Balansis

Hoya Balansis, the optical lens of Hoya, which makes a difference in the optical industry, which uses advanced back surface FreeForm technology, unlike traditional, conventional progressive lenses, is balanced, safe and supports you to easily adapt to daily life; It offers solutions to the three most common problems faced by progressive lens wearers with three different technologies. Hoya Balansis, which transforms the limited vision in lateral areas into a wider and more comfortable perspective thanks to View Xpansion Technology, solves problems such as image distortion in mirrors while driving with number corrections on the glass. With Double Surface Technology, Hoya’s patented dual-surface processing technology, Balansis solves the problem of focusing when moving from far to near, while at the same time providing a wider and clearer field of view and a smooth transition between fields of view, allowing easy adaptation. With the Stable View Enhancer, which minimizes the fluctuation and swaying sensation experienced when descending stairs in progressive design, Hoya Balansis offers a more stable and sharp vision even on the go.

Mayıs 2023