Altair Eyewear, a division of Marchon Eyewear and subsidiary of VSP Vision, and the Bluestar Alliance brand bebe, announced a multi-year renewal of their global eyewear licensing agreement. This agreement is for the exclusive worldwide design, development, production and distribution of optical and sunglass collections under the bebe brand name. Over its years with Altair, bebe has emerged as a leading fashion lifestyle brand, and recently introduced a special campaign and collaboration inclusive of eyewear with Ciara. “We are proud to continue our longstanding and successful partnership with bebe. A key brand in our portfolio with growth year after year, we look forward to continue working together, creating eyewear styles that complement the bebe brand,” said Gabriele Bonapersona, Chief Brand Officer at Marchon Eyewear. “We are thrilled to renew our partnership with Altair Eyewear a valued collaborator in expanding bebe’s presence in the eyewear category. Together, we’ve created stylish and high-quality collections that resonate with our customers’ bold and confident spirit,” said Joseph Gabbay, Ceo at Bluestar Alliance.

March 2025