Switzerland-based luxury eyewear brand Akoni has completed its Spring/Summer 2024 campaign, ideally reflecting the profile and striking color palette of the VII collection, shot in the famous Alpine valley of Valle Verzasca. Artistic director Tommaso Garner worked closely with photographer Mattia Balsamini to focus the campaign on Skyracer, Cosmo and Tiros, three key designs from the Akoni VII collection. Shot in the tranquil river pools and smooth stones of Valle Verzasca, the still life images highlight the frames’ handmade, one-of-a-kind ornaments, expertly created by respected Japanese artisans. “The impeccable proportions of each of our Akoni frames are ultimately based on the golden ratio, an age-old mathematical formula. Valle Verzasca, one of nature’s mesmerizing masterpieces, was therefore the perfect choice for our new campaign,” said Salma Rashid, Akoni’s Creative Director.

May 2024