Adidas Originals has announced its new eyewear collection, produced by Marcolin, which expresses its spirit of innovation and revolution. Contemporary street culture, with its voices and visions, animates each model in the collection. The brand’s attitude, which comes from a significant sporting heritage, becomes the inspiration for the dynamic style and finish of these frames. According to the manufacturer, a vibrant vitality runs through the new optical and sunglass frames, characterized by modern and unmistakable shapes. Bold geometric lines play with soft and rounded silhouettes. The style focuses on a mix of fluid and heterogeneous elements, with a nod to the world of clubbing and major musical events, creating glasses with personality and inimitable details. The innovative design of the temples expresses the identity of adidas Originals with a new metal insert that combines aesthetics and functionality, they add.

December 2024