“We are excited to be exhibiting our brands for the first time this year at Silmo Istanbul.”

Hello Mr. İlker… Could you introduce yourself to our readers and tell us about how you decided to enter the optical sector?
Since the optical sector is a profession that constantly improves itself, focuses on human health and directly affects the quality of life, I have been working in this sector since 1999 with the motivation of what I can put on it with the same excitement every day. After working for many years in the wholesale and retail departments of the important companies of the sector, I have been trying to be useful with all my equipment to realize our development goals for the sector under the roof of Ademur Optik since 2020.

With what goals and objectives did you decide to establish your company?
Ademur Optik is a company established in 2012 with 100% domestic capital, aiming to operate in every field of the optical sector, growing with fast and confident steps. We have two special brands, Original Vintage Sunglasses and Nano Vista, which we distribute together with our own brand Roysse. They are delivered to the consumers through exclusive optical stores in our country.

Could you tell us about your brands, technical specifications and customer profile?
As Ademur Optik, we are bringing our products together with our suppliers as the distributor of Nano Vista and Orginal Vintage Sunglases brands in Turkey at Silmo Istanbul Optical Fair, where we will be exhibiting for the first time this year. Nano Vista is an eco-friendly brand that aims for glasses to adapt to children instead of children adapting to glasses, allowing children to live comfortably with their glasses without setting rules and without fear of breaking them. We care a lot about sustainability, so we bring together the world’s most durable baby/child/teen (0/14 years) collection with our suppliers. All products are made of Siliflex material. Therefore, they are super flexible and very resistant to breakage. The Nano Glow series has glow-in-the-dark arms, making it easy for your child to find their glasses when they wake up at night and increases safety by making your child more noticeable in low light conditions at night. Nano Clip On series can be used with two different band options. This allows children to carry out all their daily activities with a single pair of glasses. Clip on sunglasses have UV 400 protected Polarized lens + Blue Block lens with full protection. Original Vintage Sunglasses is the original Italian brand that adapts the iconic designs of the past to the present, with extraordinary models, unique handmade craftsmanship and premium materials. For all models, orders can be created by selecting lens and frame combinations. Products can be completely personalized with rich accessory options. The collections include designs that bring together the past and the present.

What can you say about 2023-2024 trends in optics and sunglasses?
Digital blue light protection technologies are the most prominent trends in the optical and sunglasses industry for 2023-2024. At the same time, sustainability and the use of recyclable materials are on the rise.  Especially in summer, frames in vibrant and fun colors are preferred. Geometric designs and sharp lines are also trending.

You are among the exhibitors of Silmo Istanbul Optical Fair, which will be held on November 23-26, 2023. What are your expectations from fairs? How would you evaluate the ten-year process of Silmo Istanbul?
We are very excited to be exhibiting in Silmo Istanbul Optical Fair for the first time this year. Such international fairs are excellent opportunities to follow developments in the industry, make new business contacts and showcase our products. Ten years of Silmo Istanbul is a great success in supporting developments in the optical industry and bringing together stakeholders in this field. Such events are important for contributing to the growth of the industry and providing innovative solutions.

October 2023