Ray-Ban has appointed the fashion innovator and entrepreneur, A$AP Rocky, as its first-ever Creative Director. Known for his trendsetting influence in both the music and fashion industries, Rocky will bring his distinctive vision to Ray-Ban Studios, guiding creative projects and shaping the future of the brand’s image and design, says the company. He kicks off the appointment with the Blacked Out Collection, a redesign of the Mega Icons with a brand new lens type, expected for release in April 2025. A$AP Rocky, born Rakim Mayers, has taken the world by storm since his emergence in 2011. He’s amassed billions of musical streams and multiple award nominations. Now, on the heels of his fourth studio album, Don’t Be Dumb, Rocky takes the helm as Creative Director for Ray-Ban Studios, the creative platform that launched in 2016 and which celebrates the power of music and stories of courageous artists. The partnership marks a major step in Ray-Ban’s evolution, blending its rich heritage with contemporary culture infused with Rocky’s signature style. “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving.I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban,” said A$AP Rocky.

March 2025