Bugatti Eyewear has revealed its boldest eyewear collection. At the core of the collection is the Tourbillon Limited Edition, a 3D-printed titanium frame inspired by the hypercar’s aerodynamic rear. Only 100 examples will be made, with each delivered in a carbon fiber collector’s box with a patent-pending case modeled after the vehicle’s suspension design. The attention to engineering reflects the detail that Bugatti applies to its cars. Every frame is built in Japan using rare materials, and several pieces are set with VVS1 diamonds. On the other hand, the Model 36 introduces Bugatti’s first rimless design, prioritizing lightness and sophistication. The Model 100 offers a bold navigator-style silhouette in carbon fiber and horn, refined with signature EB (Ettore Bugatti) spring hinges and mesh accents plated in exquisite silver, white gold, or 24-karat gold. Much like Bugatti’s most expensive hypercars, ownership here is about stewardship, ensuring each frame remains intact and relevant well beyond current fashion cycles and trends. They are limited pieces requiring care, storage, and deliberate use. Bugatti’s partnership with OBI, extended through 2030, is a sign of a long-term commitment between both brands.

October 2025