Off-White is opening its iconic creations to reinterpretation through its new creative project, 10×10: Icons Reimagined. As part of the initiative, the brand is inviting 10 different creatives to reshape 10 of its most recognizable designs, turning each piece into a platform for new perspectives. Spanning from May 2026 through April 2027, the global series unfolds month by month with a new collaborator and a new point of view. The foundation of the project is rooted in Off-White’s longstanding “question everything” philosophy. Fashion, art, visual culture and contemporary forms of creative expression come together within the same framework throughout the series. Each reinterpretation encourages audiences to reconsider not only the products themselves, but also the design language behind the brand. In February 2027, the focus of the project shifts to the eyewear category. Director and photographer Renell Medrano will reinterpret Off-White eyewear through her own visual perspective. Based in New York, Medrano is widely recognized for blending fashion and visual storytelling through her work and through the creative platform Ice Studios, which she founded. With this project, Off-White approaches creative collaborations not simply as a communication strategy, but as a transformative extension of its brand identity.

May 2026