VB Becomes The Face of Her Brand
In the Spring/Summer 2026 campaign for Victoria Beckham Eyewear, shot by Mert & Marcus, the brand’s Founder and Creative Director appears as the face of the brand for the first time. The campaign presents Victoria Beckham’s approach to modern luxury in a bold, sculptural setting, juxtaposing minimalism with drama. Its streamlined visual language emphasizes the brand’s focus on attitude and style, positioning eyewear not merely as an accessory but as a key component of an outfit. Following the 10-year global licensing agreement signed with Safilo Group last July, the new season eyewear collection highlights angular and square shapes, oversized proportions, and thick temples that reflect the brand’s DNA. Black plays a central role in these striking designs, which blend retro influences with futuristic lines, while gold, green, and tortoiseshell tones complete the palette. Victoria Beckham said, “I was thrilled and proud to work with world-renowned photographers Mert Alas and Marcus Piggott. Their talent, harmony, and professionalism allowed us to create a clean and sophisticated aesthetic where the interaction of light and shadow is maximized.”
March 2026
