Moscot, the eyewear brand with over 110 years of heritage in Manhattan’s Lower East Side, run by the family for five generations, has introduced its Spring/Summer 2026 collection with the new campaign titled “Customized by Moscot.” As a natural continuation of last year’s Spring season “Designed by Moscot” campaign, “Customized by Moscot” highlights the creative process behind frame design while bringing fans even closer to the brand’s world. The campaign emphasizes the craftsmanship and precision that turn each pair of glasses into a unique expression. From frame selection to lens matching, from final adjustments to finishing touches, every detail that personalizes the eyewear is showcased. Zack Moscot, Moscot’s 5th generation and Chief Design Officer, said, “With this campaign, we wanted to show how every Moscot frame becomes personal. From the initial design to the hand-painted Custom Made Tints, each step reflects a balance between craftsmanship, functionality, and personal expression. This is not just about seeing clearly; it’s about how you present yourself through your personal style.” Each new Moscot model is designed to accommodate a wide range of prescriptions, lifestyles, and personal preferences, allowing customization in size, frame shape, lens material, and color tone.

March 2026