French President Emmanuel Macron drew global media attention at the World Economic Forum in Davos with the Henry Jullien aviator sunglasses he chose to wear. Images that quickly circulated across social media triggered a remarkable market reaction, sending shares of Italian group iVision Tech, which owns the French brand, up nearly 28 percent in a single day. The surge added millions of dollars to the company’s market value. According to industry observers, the visibility achieved on the Davos stage once again positioned Henry Jullien among the rare brands capable of merging craftsmanship and luxury with global influence. Stefano Fulchir, President of iVision Tech, commented on the development: “I felt deeply honored that President Emmanuel Macron chose our Henry Jullien sunglasses. In 2024, President Macron’s office contacted us to purchase the Henry Jullien Pacific S 01 Double Gold sunglasses as a diplomatic gift during the G20 Summit. During that conversation, we were informed that the President had also requested the same model for himself. We offered to present the sunglasses to him as a gift, but he insisted on purchasing them personally. In our exchange, the President paid particular attention to the fact that the eyewear was entirely manufactured in France.”

February 2026

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