Silhouette has unveiled its new campaign following the signing of a three year partnership agreement with the Guggenheim Bilbao Museum, the renowned modern art museum in Spain. Highlighting the shared values between architecture and eyewear design, the collaboration was photographed within the museum’s iconic titanium clad structure designed by celebrated architect Frank Gehry. Closely associated with mastery in titanium, Silhouette presented its latest Refined and Titanium Reframed collections against Bilbao’s extraordinary architectural backdrop. The Refined collection transforms advanced titanium engineering into a sculptural design language defined by pure lines, fluid transitions, and a strong sense of architectural balance. Ultra lightweight titanium frames deliver exceptional flexibility, durability, and comfort, while carefully shaped temples and bridge constructions ensure long lasting stability. Inspired by the interplay of light, movement, and form that defines Gehry’s architecture, the Refined series reflects Silhouette’s nearly sixty years of innovation. Titanium Reframed, meanwhile, reinterprets titanium through crisp geometry and contemporary clarity. Laser cut from ultra thin titanium sheets, each frame flows seamlessly from front to temple.

February 2026