Lacoste has announced a long-term collaboration with Academy Award-winning actor Adrien Brody as the global face of its eyewear collection. The relationship between Lacoste and Brody dates back to the brand’s 2012 Unconventional Chic campaign. Over the years, Brody has maintained a close connection with Lacoste by attending the brand’s fashion shows and events. With the new agreement, this relationship has evolved into a global eyewear ambassadorship. Lacoste stated that the collaboration strengthens the brand’s positioning between heritage and contemporary style. A two-time Oscar winner, Adrien Brody made history in 2002 by becoming the youngest actor to win the Academy Award for Best Actor for his performance in The Pianist. The actor said he is honored to serve as the global ambassador for Lacoste’s eyewear campaign and expressed his pride in representing the brand’s values of style, authenticity, and craftsmanship. In the new campaign, the sunglasses model worn by the artist reinterprets Lacoste’s iconic codes through a modern design approach. The geometric frame shape ensures comfort with a lightweight, bio-injected front. The acetate temples are reinforced with a finely crafted metal core to enhance durability. The metal crocodile logo serves as a timeless signature while emphasizing the brand’s distinctive identity.

February 2026