Merve Optik, which brings prestigious eyewear and optical brands to Turkey, hosted the launch of the Tom Ford Eyewear 2026 collection at Çırağan Palace Kempinski Istanbul. The exclusive event gathered distinguished names from society, fashion and the arts, offering guests the opportunity to discover the new season models reflecting Tom Ford’s vision of modern luxury. Among the notable attendees were Nebahat Çehre, Sinem Kobal, Ebru Akel, Yasemin Tatlıses, Yasemin Ergene, Asya Başol, Nazife Özcan, Serap Korkmaz Arslan, Lale Zuzanna Karabulut and Züleyha Kuru, all of whom showed great interest in the new designs that reinterpret the brand’s iconic codes with a contemporary perspective. The Tom Ford Eyewear 2026 collection stands out with strong silhouettes, meticulously crafted details and the brand’s distinctive design language. Blending vintage references with modern aesthetics, the new frames draw attention through superior material quality and refined craftsmanship. Designed for individuals who express their style with confidence and embrace timeless elegance, the collection was presented by Merve Optik in a refined and style driven experience that reflects its vision of bringing globally prestigious brands to the Turkish market.

February 2026