Tag Heuer unveils its new 2025 sunglasses collection, a bold fusion of performance, precision, and style—anchored in the founding values of the Swiss luxury brand. This launch marks a new chapter with an actor, race-car driver, and loyal brand ambassador since 2014, now the official face of Tag Heuer Eyewear Patrick Dempsey. Created in collaboration with Thélios, this collection reinforces Tag Heuer’s elegance in motion and the relentless pursuit of excellence. The design draws heavily from racing culture—Dempsey’s domain, both on-screen and on legendary circuits like Le Mans and Monaco. In the collection new concept, which is called as Jack Heuer, stands out. A tribute to Jack Heuer’s pioneering spirit and Tag  Heuer’s first entry into Formula 1 in 1971. These aviator-inspired frames echo the 1960s, modernised in ultra-light Japanese titanium, Chromafade lenses, and refined finishes—a perfect balance of vintage elegance and contemporary precision. The Mini Vingt‑Sept consept, on the other hand, is a a technical marvel named after Tag Heuer’s iconic 27° hinge. The model features an elliptical steel hinge and bio-nylon temples, equipped with Specta polarized lenses. Designed for clarity and responsiveness in dynamic settings.

August 2025